European Potato Promotion Campaign

The common agency will be in charge of the creation of all common campaign tools, i.e. concept, look & feel, update existing websites (https://www.preparetobesurprised.eu/) or new website, social media template , social media posts and videos for social media. The agency will also have to be in contact with the local agencies, to align all creations to the common look-and-feel of the campaign.

The agency for the French actions will be in charge of the execution of the campaign in France, using materials created by the common agency (see lot 1). Specific actions foreseen in France are: press activity (press office, press trip, press kit and press releases), collaboration with influencers, local social media content and community management and local video contents.

The agency for the Irish actions will be in charge of the execution of the campaign in Ireland, using materials created by the new common agency (see lot 1). Specific actions foreseen in Ireland are: collaboration with influencers and local videos.