Advertising services
Original notice title
Ireland-Dublin: Advertising services
Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
60 / 100
Risk factors
No procurement documents (e.g., RFATP) were provided for analysis. Essential details on eligibility thresholds, award c...
High-value DPS likely to attract many agencies, increasing competition for call-off contracts.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- The Office of Government Procurement
- Country
- Ireland
- CPV
- 79340000 - Advertising and marketing services +4 more
- Deadline
- Dec 06, 2026
- Estimated value
- EUR 200M
Overview
Moderate opportunityKey Facts
- EUR 200M estimated value
- Services contract
- Management of media strategy and planning activities for DPS Clients
- Purchase of media space and time on behalf of DPS Clients
Show full summary
The Office of Government Procurement (OGP) is establishing a Dynamic Purchasing System (DPS) for the provision of Media Strategy, Planning and Buying Services to Public Sector Bodies in Ireland. The DPS is valued at EUR 200,000,000 over a 60-month period. Admission is based on turnover and experience, and the procedure is restricted. The tender notice indicates a deadline of 06/12/2026 at 13:00 Irish time. No specific procurement documents were analyzed beyond the TED notice.
Risks
No procurement documents (e.g., RFATP) were provided for analysis. Essential details on eligibility thresholds, award c...
High-value DPS likely to attract many agencies, increasing competition for call-off contracts.
Restricted procedure — pre-qualification required
No procurement documents available
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- The DPS is open for applications throughout its term, allowing new agencies to apply or re-apply at any stage
Eligibility
- Admission to the DPS is based on media buying capacity evidenced by turnover (financial standing) and previous experience (technical ability)
Requirements may be incomplete.
Buyer
Location
Dublin, IRL
Website
Buyer profile
Identifier
IE3229842HH
Activity
General public services
Procurement Details
- Publication date
- 09 Nov 2021
- Languages
- English
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 574330-2021
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Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
60 / 100
Risk factors
No procurement documents (e.g., RFATP) were provided for analysis. Essential details on eligibility thresholds, award c...
High-value DPS likely to attract many agencies, increasing competition for call-off contracts.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications