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Large media strategy services

European Commission, DG COMP - Competition·Brussels, Belgium·EUR 275M·Deadline Mar 08, 2031 · 1681 days left·Oth Mult·Services·DPS
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High valueStructured notice only
Original notice title

Belgium – Advertising services – Dynamic Purchasing System (DPS) for Large media strategy, planning, buying and asset adaptation services

70/100

Opportunity Score

Needs reviewMedium complexity
ServicesDPSOpen
Why this score?

Opportunity

70 / 100

Complexity

65 / 100

Risk factors

Important procurement documents (including selection criteria, detailed technical specifications, and conditions) were...

FSR requirements: economic operators must notify foreign financial contributions over EUR 4 million per third country i...

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • EUR 275M estimated value
  • Dynamic Purchasing System (DPS)
  • Services contract
  • 3 lots
  • Duration 60 MONTH
  • Media strategy, planning, buying and asset adaptation services for corporate, representation and DGs' campaigns
  • Services related to advertising (CPV 79341000) and market research (CPV 79341100)
Show full summary

Dynamic Purchasing System (DPS) for media buying and related services for the European Commission and associated EU institutions. Covers large media strategy, planning, buying and asset adaptation for corporate, representation and DGs' campaigns. Estimated total value EUR 275,000,000 over 60 months. The notice includes a correction regarding Foreign Subsidies Regulation (FSR) applicability. Tender data shows 24 lot entries, but only the first has complete details; subsequent lots appear to be language variants, indicating a data extraction issue. Deadline information is not provided.

Risks

Important procurement documents (including selection criteria, detailed technical specifications, and conditions) were...

FSR requirements: economic operators must notify foreign financial contributions over EUR 4 million per third country i...

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Registration in the DPS via the Funding and Tenders Portal

Administrative

  • Compliance with Foreign Subsidies Regulation (FSR): notification of foreign financial contributions >= EUR 4 million per third country, or a declaration
  • Electronic submission required via Mercell platform

Requirements may be incomplete.

Award Criteria

Lot 1

Please consult the procurement documents — 70%Please consult the procurement documents — 30%

Buyer

Location

Brussels, BEL

Buyer profile

Open profile

Identifier

COM

Activity

General public services

Lots (3)

LOT-0001

Dynamic Purchasing System (DPS) for Large media strategy, planning, buying and asset adaptation services

New DPS for media buying and related services for corporate, representation and DGs' campaigns. CPV: 79341000, 79341100. Estimated value EUR 275,000,000. Duration 60 months. Award criteria: quality (70%) and price (30%). Electronic submission required. Submission languages: all EU official languages.

ServicesDPSFrameworkEU fundedElectronic submission

EUR 275M

Estimated value

Duration

60 MONTH

Category

Advertising services

Award Criteria

Please consult the procurement documents; Please consult the procurement documents

Lot 2

Lot 2

No details available; likely a language variant of the same DPS. Award criteria: price only (weight per-exa).

EUR 275M

Estimated value

Lot 3

Lot 3

No details available; likely a language variant of the same DPS.

EUR 275M

Estimated value

Procurement Details

Publication date
07 Apr 2026
Languages
English, Bulgarian

Reference metadata

Legal basis
32024R2509

Reference IDs

Tender ID
236683-2026

Documents (2)

Procurement document 1Submission portal 1

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