Large media strategy services

A 60-month, EU-funded Dynamic Purchasing System for large media strategy, planning, media buying and asset adaptation services for corporate, representation and Directorate-General campaigns. The estimated overall value is EUR 275,000,000, but as a DPS this should be treated as a procurement ceiling or estimated value rather than guaranteed spend. Electronic submission is required through Mercell. Procurement documents are linked but their extracted contents were not provided. The structured data identifies the European Commission, DG DEFIS as lead buyer, while the XML notice identifies DG COMM and additional EU bodies, creating a buyer-identity inconsistency requiring clarification.