Strategic brand communication and performance marketing services
Original notice title
Netherlands – Advertising and marketing services – Ontwikkeling en uitvoer van strategische merkcommunicatie, campagnes en performance marketing
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
60 / 100
Risk factors
Restricted procedure with candidate reduction (max 5) may exclude capable bidders early.
Key documents (selection guide) not analyzed; requirements may be unclear.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Stichting Slachtofferhulp Nederland
- Country
- Netherlands
- CPV
- 79340000 - Advertising and marketing services +3 more
- Deadline
- Jun 26, 2026
Overview
Moderate opportunityKey Facts
- Framework procurement
- Services contract
- 2 lots
- Duration 4 YEAR
- Development and execution of strategic brand communication
- Campaign development and performance marketing
Show full summary
This tender is a restricted procedure for strategic brand communication and performance marketing services for Stichting Slachtofferhulp Nederland. It consists of two lots under a framework agreement with a duration of 4 years. The procedure is in Dutch and electronic submission is required. No estimated value or detailed selection criteria are provided.
Risks
Restricted procedure with candidate reduction (max 5) may exclude capable bidders early.
Key documents (selection guide) not analyzed; requirements may be unclear.
Restricted procedure — pre-qualification required
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Administrative
- Tender documents must be accessed via Tenderned
- Electronic submission is required
- Submission language: Dutch (NLD)
Requirements may be incomplete.
Award Criteria
Lot 1
Lot 2
Buyer
Location
UTRECHT, NLD
Website
Identifier
472213272
Activity
General public services
Lots (2)
LOT-0001
Strategische merkpositionering en campagne ontwikkeling
Development and execution of strategic brand positioning and campaign development. See selection guide.
Location
Duration
Category
Award Criteria
Award details
Kwaliteit
Prijs
Additional CPV codes
Show original TED data
Original TED description
Zie Selectieleidraad. Zie Selectieleidraad.
LOT-0002
Propositie bekendheid & (performance) marketing
Proposition awareness and performance marketing. See selection guide.
Location
Duration
Category
Award Criteria
Award details
Kwaliteit
Prijs
Additional CPV codes
Show original TED data
Original TED description
Zie Selectieleidraad
Procurement Details
- Publication date
- 10 Jun 2026
- Languages
- Dutch
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 400812-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
60 / 100
Risk factors
Restricted procedure with candidate reduction (max 5) may exclude capable bidders early.
Key documents (selection guide) not analyzed; requirements may be unclear.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications