Advertising and marketing services
Original notice title
United Kingdom-Plymouth: Advertising and marketing services
Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
60 / 100
Risk factors
Procurement documents beyond the TED notice (e.g., detailed DPS terms, selection criteria) were not analyzed, potential...
Eligibility criteria are not specified in the notice, making it unclear what qualifications are required.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Strong opportunityKey Facts
- GBP 13M estimated value
- Services contract
- 2 lots
- Advertising and marketing services
- Student recruitment advertising campaigns
Show full summary
The University of Plymouth is establishing a Dynamic Purchasing System (DPS) for advertising and marketing services, divided into two lots: Lot 1 for student recruitment advertising (estimated £10M) and Lot 2 for ad hoc advertising (estimated £3M). The DPS is open for operators to join at any time over a 10-year period, with a submission deadline of 2029-04-02. The procedure is restricted, and the award criterion is the most economically advantageous tender. Only the TED notice was analyzed; procurement documents from the e-tendering portal were not reviewed.
Risks
Procurement documents beyond the TED notice (e.g., detailed DPS terms, selection criteria) were not analyzed, potential...
Eligibility criteria are not specified in the notice, making it unclear what qualifications are required.
Restricted procedure — pre-qualification required
No procurement documents available
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Buyer
Lots (2)
1
Marketing and Student Recruitment
This lot covers student recruitment advertising services, including campaign delivery, media planning and buying, and insight and trend analysis. It aims to appoint a full-service marketing agency to develop and implement campaigns to attract prospective students.
GBP 10M
Estimated value
Category
Deadline
Additional CPV codes
Value note
2
Adhoc Advertising for Wider University
This lot covers ad hoc advertising requirements for the wider university with a value below £50,000. It is intended for smaller, non-campaign advertising needs.
GBP 3M
Estimated value
Category
Deadline
Additional CPV codes
Value note
Procurement Details
- Publication date
- 04 Apr 2019
- Notice type
- Contract notice — standard
- Languages
- English
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 159894-2019
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Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
60 / 100
Risk factors
Procurement documents beyond the TED notice (e.g., detailed DPS terms, selection criteria) were not analyzed, potential...
Eligibility criteria are not specified in the notice, making it unclear what qualifications are required.
Restricted procedure — pre-qualification required
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications