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Media Activities for 'Bezpieczni na etacie' Campaign 2026 via Internet

Państwowa Inspekcja Pracy Główny Inspektorat Pracy·Warszawa, Poland·PLN 630k·Expired · Aug 12, 2026·Open·Services
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Oryginalny tytuł ogłoszenia

Poland – Advertising campaign services – Przeprowadzenie działań medialnych w 2026 r. do kampanii informacyjno-edukacyjnej „Bezpieczni na etacie” za pośrednictwem Internetu

55/100

Ocena szansy

Needs reviewMedium complexity
ServicesExpired
Skąd ta ocena?

Szansa

55 / 100

Złożoność

65 / 100

Czynniki ryzyka

The experience requirements are very specific: two campaigns with min. 150,000 PLN each, one using Meta Ads and one on...

The estimated value (630,000 PLN) is stated as the budget the buyer intends to allocate. The actual contract value may...

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Przegląd

Moderate opportunity

Kluczowe fakty

  • PLN 630k estimated value
  • Services contract
  • 1 lot
  • Duration 85 DAY
  • Planning and executing paid online advertising campaigns (including Meta Ads and YouTube) for the campaign 'Bezpieczni na etacie'.
  • Production of promotional video materials: at minimum, developing scripts, filming, and editing videos (max 180 seconds).
Pokaż pełne podsumowanie

This tender by the Polish National Labour Inspectorate seeks an advertising agency to conduct online media activities for an information-education campaign 'Bezpieczni na etacie' in 2026. The contract involves paid online advertising campaigns (including Meta Ads and YouTube) and production of promotional video materials. The buyer's budget is 630,000 PLN (including VAT). The procedure is open, with a single lot and a duration of 85 days. Award criteria are 20% price and 80% quality (60% for a concept video and 20% for extra clicks/views). Strict technical experience requirements are imposed: two prior online ad campaigns of at least 150,000 PLN each (including one with Meta Ads and one on YouTube) and production of at least 3 promotional videos (min. 15/30 seconds). Submission is electronic via the e-Zamówienia platform by 12 August 2026.

Ryzyka

The experience requirements are very specific: two campaigns with min. 150,000 PLN each, one using Meta Ads and one on...

The estimated value (630,000 PLN) is stated as the budget the buyer intends to allocate. The actual contract value may...

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Przeanalizowano tylko część dokumentacji. Pozostałe dokumenty mogą zawierać dodatkowe wymagania, certyfikaty lub dokumenty do złożenia.

Kluczowe wymagania

Technical

  • Experience: at least 2 prior online ad campaigns (paid) worth min. 150,000 PLN each, including one with Meta Ads and one on YouTube.
  • Experience: at least 1 prior service producing at least 3 promotional videos (max 180 sec), with at least 2 videos ≥15 sec and at least 1 ≥30 sec (the 30-sec video cannot be...
  • Bid bond (wadium) of 8,000 PLN required.

Kryteria udzielenia

Lot 1

Price (20 points): lowest price gets 20, others proportionally. — 20%Quality - Concept (60 points): based on a submitted 60-second video concept. — 60%Quality - Extra clicks/views (20 points): based on additional clicks/full views offered. — 20%

Zamawiający

Lokalizacja

Warszawa, POL

Identyfikator

NIP: 5261026544

Działalność

General public services

Części (1)

LOT-0001

Media Activities for 'Bezpieczni na etacie' Campaign 2026 via Internet

This lot covers the full scope: planning and executing online paid advertising campaigns (including Meta Ads and YouTube) and producing promotional video materials (scenario, filming, editing) for a campaign promoting safe employment. Duration: 85 days. Budget: 630,000 PLN.

ServicesEU fundedElectronic submission

PLN 630k

Szacowana wartość

Lokalizacja

Poland

Czas trwania

85 DAY

Kategoria

Advertising campaign services

Kryteria udzielenia

Best price-quality ratio

Termin

Expired Aug 12, 2026

Szczegóły zamówienia

Data publikacji
07 Jul 2026
Języki
Polish

Metadane referencyjne

Podstawa prawna
32014L0024

Identyfikatory referencyjne

ID przetargu
468378-2026

Dokumenty (1)

Dokument zamówienia 1

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