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Advertising agency services and AV production for ČEZ and selected IDS

ČEZ, a. s.·Praha, Czech Republic·CZK 660M·Deadline Jul 14, 2026 · 5 days left·Neg W Call·Services·Framework
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Structured notice only
Original notice title

Czechia – Advertising and marketing services – Služby reklamních agentur a tvorba audiovizuálních děl pro ČEZ, a. s. a vybrané IDS

70/100

Opportunity Score

PromisingMedium complexity
ServicesFrameworkOpen
Why this score?

Opportunity

70 / 100

Complexity

65 / 100

Risk factors

Key procurement documents not analyzed; essential details on terms, conditions, and evaluation may be hidden.

Structured data lists 8 lots but only 2 are properly defined; risk of confusion or missing scope.

Submission deadline in 5 days

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Strong opportunity

Key Facts

  • CZK 660M estimated value
  • Framework procurement
  • Services contract
  • 2 lots
  • Duration 4 YEAR
  • Advertising agency services: conceptual, creative, and production activities for all advertising campaigns of ČEZ Group.
  • Audiovisual production: creation of promotional audiovisual works for various target groups.
Show full summary

This tender by ČEZ, a. s. (Czech energy company) is for advertising and audiovisual services under a framework agreement. The framework covers two lots: Lot 1 (advertising and audiovisual production for ČEZ) and Lot 2 (similar services for selected IDS). The total estimated framework maximum value is 660,000,000 CZK, with Lot 1 at 467,000,000 CZK and Lot 2 at 193,000,000 CZK. The contract duration is 4 years. The procedure is negotiated with publication (neg-w-call). Submission deadline is 2026-07-14 14:00 CET. Tenders must be submitted electronically via the NIPEZ system. The notice indicates SME suitability. However, procurement documents were not analyzed, and lot data is incomplete (only two lots fully defined).

Risks

Key procurement documents not analyzed; essential details on terms, conditions, and evaluation may be hidden.

Structured data lists 8 lots but only 2 are properly defined; risk of confusion or missing scope.

Submission deadline in 5 days

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Administrative

  • Tenders must be submitted electronically via the NIPEZ system (Open portal).
  • Submission language: Czech (CES).
  • Maximum number of lots a tenderer may submit for: 2.

Requirements may be incomplete.

Award Criteria

Lot 1

Popis kritéria hodnocení je uvedeno v Zadávací dokumentaci, část 1 Pokyny, čl. 25 — 40%

Lot 2

Popis kritéria hodnocení je uvedeno v Zadávací dokumentaci, část 1 Pokyny, čl. 25 — 30%

Buyer

Name

ČEZ, a. s.

Location

Praha, CZE

Buyer profile

Open profile

Identifier

45274649

Activity

Electricity-related activities

Lots (2)

LOT-0001

Služby reklamních agentur a tvorba audiovizuálních děl pro ČEZ, a. s.

Provision of advertising agency services and audiovisual production for ČEZ, a. s., including conceptual, creative, and production activities for all advertising campaigns.

ServicesFrameworkEU fundedElectronic submissionSME suitable

CZK 467M

Estimated value

Location

Czech Republic

Duration

4 YEAR

Category

Advertising and marketing services

Selection criteria

Quality

Deadline

Deadline Jul 14, 2026

LOT-0002

Služby reklamních agentur a tvorba audiovizuálních děl pro ČEZ Prodej, a.s. a ČEZ ESCO, a.s.

Provision of advertising agency services and audiovisual production for selected IDS (subsidiaries of ČEZ).

ServicesFrameworkElectronic submissionSME suitable

CZK 193M

Estimated value

Location

Czech Republic

Duration

4 YEAR

Category

Advertising and marketing services

Selection criteria

Price

Deadline

Deadline Jul 14, 2026

Procurement Details

Publication date
10 cze 2026
Notice type
Contract notice — standard
Languages
Czech

Reference metadata

Notice subtype
17
Notice version
1
Legal basis
32014L0025

Reference IDs

Tender ID
400179-2026

Documents (1)

Procurement document 1

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