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Campaign Services

Ministerie van Algemene Zaken·Den Haag, Netherlands·EUR 52M·Expired · Jun 15, 2026·Restricted·Services·Framework
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High valueStructured notice only
Oryginalny tytuł ogłoszenia

Netherlands – Advertising campaign services – Campagnedienstverlening

55/100

Ocena szansy

Needs reviewMedium complexity
ServicesFrameworkExpired
Skąd ta ocena?

Szansa

55 / 100

Złożoność

65 / 100

Czynniki ryzyka

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Głęboka analiza portfolio

Głęboka analiza dopasowania firmy

Wykorzystuje:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Przegląd

Moderate opportunity

Kluczowe fakty

  • EUR 52M estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration 72 MONTH
  • Development, realization, and continuous optimization of cross-medial campaigns for the Dutch central government.
  • Focus on strategy, creativity, and project management based on policy, communication objectives, and target group insights.
Pokaż pełne podsumowanie

This tender by the Dutch Ministry of General Affairs seeks a full-service campaign agency for a 6-year framework agreement (maximum 6 years, fixed 4 years with unilateral termination option). The restricted procedure aims to select up to 8 candidates for the second phase. The framework covers cross-medial campaign development, realization, and optimization for central government campaigns. Estimated value is €52M (excl. VAT) with a maximum contract value of €70M (excl. VAT). Only one lot is defined. Award criteria are quality (80%) and price (20%), but detailed sub-criteria will be determined after the selection phase. The notice is in Dutch; no procurement documents were analyzed beyond the TED XML.

Ryzyka

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Analiza może być niepełna

Przeanalizowano tylko część dokumentacji. Pozostałe dokumenty mogą zawierać dodatkowe wymagania, certyfikaty lub dokumenty do złożenia.

Kluczowe wymagania

Technical

  • Full-service campaign capabilities covering strategy, creation, and project management.
  • Ability to deliver cross-medial campaigns with a strong focus on effectiveness.
  • Capacity to work with multiple sub-contracting authorities under the framework.

Wymagania mogą być niepełne.

Kryteria udzielenia

Lot 1

Quality (80%) – detailed sub-criteria TBD after selection. — 80%Price (20%) – detailed sub-criteria TBD after selection. — 20%

Zamawiający

Lokalizacja

Den Haag, NLD

Identyfikator

262176594

Działalność

General public services

Części (1)

LOT-0000

Campaign Services

Full-service campaign services for the Dutch central government, including strategy, creation, project management, and cross-medial campaign execution. The framework covers multiple sub-contracting authorities (Nadere opdrachtgevers) in a political-administrative context.

ServicesFrameworkEU fundedElectronic submission

EUR 52M

Szacowana wartość

Lokalizacja

Netherlands

Czas trwania

72 MONTH

Kategoria

Advertising campaign services

Kryteria udzielenia

Best price-quality ratio

Termin

Expired Jun 15, 2026

Szczegóły zamówienia

Data publikacji
31 May 2026
Języki
Dutch

Metadane referencyjne

Podstawa prawna
32014L0024

Identyfikatory referencyjne

ID przetargu
370848-2026

Dokumenty (1)

Dokument zamówienia 1

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