0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
Original notice title
Ireland – IT services: consulting, software development, Internet and support – 0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
40 / 100
Risk factors
Absence of estimated value, award criteria, and selection criteria makes it difficult to assess competitiveness and req...
Panel may be open for 10 years but no minimum spend or guaranteed work.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- Services contract
- 1 lot
- Duration until Dec 2036
- Strategic advisory for SEO and GEO
- Optimisation execution (on-page, off-page, technical)
Show full summary
An Post is establishing a Qualification Panel for Search and Generative Engine Optimisation (SEO/GEO) services for up to 10 years. The panel covers strategic advisory, optimisation execution, technical deployment, and performance measurement. The procedure is a negotiated procedure with call-off. No estimated value, no explicit eligibility, award criteria, or submission deadline are provided. The notice indicates a single lot (LOT-0001) with a broad scope.
Risks
Absence of estimated value, award criteria, and selection criteria makes it difficult to assess competitiveness and req...
Panel may be open for 10 years but no minimum spend or guaranteed work.
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Capability to deliver both traditional SEO and emerging GEO services
- Panel open for up to 10 years
- Service provider must support An Post’s digital strategy
Requirements may be incomplete.
Buyer
Name
An Post_391
Location
Dublin 1, IRL
Website
Buyer profile
Identifier
98788
Activity
General public services
Lots (1)
LOT-0001
0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
Single lot covering SEO and GEO services including strategic advisory, optimisation execution, technical deployment, and performance measurement. The panel may remain open for up to 10 years.
Location
Duration
Category
Award details
Additional CPV codes
Show original TED data
Original TED description
An Post is seeking to establish a Qualification Panel of suppliers capable of delivering the services as follows. As of 2026, An Post has an established digital presence across a range of products and services, with AnPost.com acting as its primary customer-facing digital platform. As well as being a key acquisition channel, organic search plays a critical role in enabling customers to discover, access and engage with An Post services. Aligned with An Post’s wider Digital strategy and the rapidly fragmenting search landscape, An Post is seeking to establish a panel of suppliers capable of supporting both traditional Search Engine Optimisation (SEO) and emerging AI Search and Generative Engine Optimisation (GEO), ensuring sustained visibility across current and future search environments. This panel will cover strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines. The Qualification Panel may remain open for a period of up to 10 years.
Procurement Details
- Publication date
- 21 maj 2026
- Notice type
- Qu Sy
- Languages
- English
Reference metadata
- Notice subtype
- 15
- Notice version
- 1
- Legal basis
- 32014L0025
Reference IDs
- Tender ID
- 352987-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
40 / 100
Risk factors
Absence of estimated value, award criteria, and selection criteria makes it difficult to assess competitiveness and req...
Panel may be open for 10 years but no minimum spend or guaranteed work.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications