Large media strategy services
Original notice title
Belgium – Advertising services – Dynamic Purchasing System (DPS) for Large media strategy, planning, buying and asset adaptation services
Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
65 / 100
Risk factors
Important procurement documents (including selection criteria, detailed technical specifications, and conditions) were...
FSR requirements: economic operators must notify foreign financial contributions over EUR 4 million per third country i...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- EUR 275M estimated value
- Dynamic Purchasing System (DPS)
- Services contract
- 3 lots
- Duration 60 MONTH
- Media strategy, planning, buying and asset adaptation services for corporate, representation and DGs' campaigns
- Services related to advertising (CPV 79341000) and market research (CPV 79341100)
Show full summary
Dynamic Purchasing System (DPS) for media buying and related services for the European Commission and associated EU institutions. Covers large media strategy, planning, buying and asset adaptation for corporate, representation and DGs' campaigns. Estimated total value EUR 275,000,000 over 60 months. The notice includes a correction regarding Foreign Subsidies Regulation (FSR) applicability. Tender data shows 24 lot entries, but only the first has complete details; subsequent lots appear to be language variants, indicating a data extraction issue. Deadline information is not provided.
Risks
Important procurement documents (including selection criteria, detailed technical specifications, and conditions) were...
FSR requirements: economic operators must notify foreign financial contributions over EUR 4 million per third country i...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Registration in the DPS via the Funding and Tenders Portal
Administrative
- Compliance with Foreign Subsidies Regulation (FSR): notification of foreign financial contributions >= EUR 4 million per third country, or a declaration
- Electronic submission required via Mercell platform
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Name
European Commission, DG TAXUD - Taxation and Customs Union
Location
Brussels, BEL
Website
Buyer profile
Identifier
COM
Activity
General public services
Lots (3)
LOT-0001
Dynamic Purchasing System (DPS) for Large media strategy, planning, buying and asset adaptation services
New DPS for media buying and related services for corporate, representation and DGs' campaigns. CPV: 79341000, 79341100. Estimated value EUR 275,000,000. Duration 60 months. Award criteria: quality (70%) and price (30%). Electronic submission required. Submission languages: all EU official languages.
EUR 275M
Estimated value
Duration
Category
Selection criteria
Award details
Additional CPV codes
Value note
Show original TED data
Original TED description
New DPS for media buying and related services for corporate, representation and DGs' campaigns
Lot 2
Lot 2
No details available; likely a language variant of the same DPS. Award criteria: price only (weight per-exa).
Lot 3
Lot 3
No details available; likely a language variant of the same DPS.
Procurement Details
- Publication date
- 07 kwi 2026
- Notice type
- Contract notice — standard
- Languages
- English, Bulgarian
Reference metadata
- Notice subtype
- 16
- Notice version
- 1
- Legal basis
- 32024R2509
Reference IDs
- Tender ID
- 236683-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
70 / 100
Complexity
65 / 100
Risk factors
Important procurement documents (including selection criteria, detailed technical specifications, and conditions) were...
FSR requirements: economic operators must notify foreign financial contributions over EUR 4 million per third country i...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications