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Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market

Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.·Gijón, Spain·EUR 636.4k·Expired · Jul 15, 2026·Open·Services
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Titre original de l'avis

Spain – Advertising and marketing services – Servicio de agencia de medios para el diseño, la planificación y desarrollo de un plan de medios destinado al posicionamiento de Asturias como destino turístico en el mercado americano

50/100

Score d'opportunité

Needs reviewMedium complexity
ServicesExpired
Pourquoi ce score ?

Opportunité

50 / 100

Complexité

40 / 100

Facteurs de risque

Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...

Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

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  • Industries & Services
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Informations clés

Pouvoir adjudicateur
Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.
Pays
Espagne
CPV
79340000 - Advertising and marketing services +3 autres
Date limite
Jul 15, 2026
Valeur estimée
EUR 636.4k

Aperçu

Moderate opportunity

Faits clés

  • EUR 636.4k estimated value
  • Services contract
  • 1 lot
  • Duration 7 MONTH
  • Design, planning, and development of a media plan
  • Positioning Asturias as a tourist destination in the American market
Afficher le résumé complet

This tender seeks a media agency to design, plan, and develop a media plan for positioning Asturias as a tourist destination in the American market. The contract is for 7 months with an estimated value of €636,363.64, using an open procedure. Only the notice and XML were analyzed; full procurement documents are missing.

Risques

Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...

Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Open procedure
  • Contract duration: 7 months (no possibility of extension)

Administrative

  • Electronic submission required

Critères d'attribution

Lot 1

Price offer weight: 55 — 55%Quality – Strategy and planning weight: 40 — 40%Quality – Indicators and evaluation report proposal weight: 5 — 5%

Acheteur

Localisation

Gijón, ESP

Profil acheteur

Ouvrir le profil

Identifiant

40546610096161

Activité

General public services

Lots (1)

LOT-0000

Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market

Single lot covering the design, planning, and development of a media plan for promoting Asturias tourism in the American market. Includes all associated services as per the contract documents.

ServicesEU fundedElectronic submission

EUR 636.4k

Valeur estimée

Localisation

ES120, Spain

Durée

7 MONTH

Catégorie

Advertising and marketing services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 15, 2026

Détails de la procédure

Date de publication
07 Jul 2026
Langues
Spanish

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
470962-2026

Documents (1)

Document de consultation 1

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