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Campaign promoting central e-registration

Centrum e-Zdrowia·Warszawa, Poland·PLN 1.9M | EUR 444.9k·Expired · Jul 23, 2026·Open·Services
Structured notice only
Titre original de l'avis

Poland – Advertising management services – Kampania promująca centralną e-rejestrację

55/100

Score d'opportunité

Needs reviewMedium complexity
ServicesExpired
Pourquoi ce score ?

Opportunité

55 / 100

Complexité

65 / 100

Facteurs de risque

30-day execution period is very short; any delay in contract signing reduces available time. Must complete by 12 Aug 20...

Experience requirements may exclude bidders who lack specific platform experience (LinkedIn, Meta, YouTube, X).

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Informations clés

Pouvoir adjudicateur
Centrum e-Zdrowia
Pays
Pologne
CPV
79341200 - Advertising management services +2 autres
Date limite
Jul 23, 2026
Valeur estimée
PLN 1.9M (approx. EUR 444.9k)

Aperçu

Moderate opportunity

Faits clés

  • PLN 1.9M estimated value
  • Services contract
  • 1 lot
  • Duration 30 DAY
  • Conduct a nationwide multimedia advertising campaign promoting central e-registration (e-zdrowie).
  • Campaign must include LinkedIn and at least two of: Meta (Facebook/Instagram), YouTube, X (Twitter).
Afficher le résumé complet

Open tender by Centrum e-Zdrowia for a nationwide multimedia campaign promoting central e-registration, funded under the KPO (National Recovery Plan). Single lot, estimated value 1,910,080 PLN. Award based on price (60%) and quality (40%: reporting tools 20%, team qualifications 20%). Requires at least 2 similar campaigns (min. 80,000 PLN each) and qualified personnel. Tight schedule: 30-day execution, must be completed by 12 August 2026. Only structured notice and XML analyzed; full procurement documents not available.

Risques

30-day execution period is very short; any delay in contract signing reduces available time. Must complete by 12 Aug 20...

Experience requirements may exclude bidders who lack specific platform experience (LinkedIn, Meta, YouTube, X).

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • At least 2 similar campaigns (info/edu/promotional, online, nationwide multimedia) with min. 80,000 PLN gross each, within last 3 years.
  • Project manager: managed at least 2 multimedia campaigns min. 80,000 PLN each in last 3 years.
  • Media planner: planned/bought online ads for at least 2 campaigns min. 80,000 PLN each in last 3 years.

Les exigences peuvent être incomplètes.

Critères d'attribution

Lot 1

Price criterion: 60 points max, calculated as (lowest price / evaluated price) × 60. — 60%Quality criterion: evaluation of reporting tools beyond Google Analytics, e.g., dashboards, KPIs, frequency. 0–20 points based on detail and analysis. — 20%Quality criterion: extra experience of project manager and media planner beyond minimum. Up to 10 points each, total 20 points. — 20%

Acheteur

Localisation

Warszawa, POL

Profil acheteur

Ouvrir le profil

Identifiant

5251575309

Activité

Health

Lots (1)

LOT-0001

Campaign promoting central e-registration

Design and execution of an integrated multimedia campaign (online, LinkedIn, Meta, YouTube, X) to raise awareness of e-health products developed under the e-Zdrowie KPO project. Includes advertising management and promotional services.

ServicesEU fundedElectronic submission

EUR 444.9k

Valeur estimée

Localisation

PL911, Poland

Durée

30 DAY

Catégorie

Advertising management services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 23, 2026

Détails de la procédure

Date de publication
07 Jul 2026
Langues
Polish

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
468779-2026

Documents (2)

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