Performance Agency
Titre original de l'avis
Belgium – Business services: law, marketing, consulting, recruitment, printing and security – Performance Agency
Score d'opportunité
Pourquoi ce score ?
Opportunité
55 / 100
Complexité
50 / 100
Facteurs de risque
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
Analyse approfondie du portefeuille
Utilise:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Aperçu
Moderate opportunityFaits clés
- Services contract
- 1 lot
- Duration until Sep 2033
- Online performance marketing campaign management (SEA, SEO, social media, display, YouTube, CRO, marketing automation)
- Strategic advice and knowledge sharing on performance marketing innovations
Afficher le résumé complet
This tender by Universiteit Antwerpen seeks an external partner for online performance marketing support, focusing on campaigns for prospective students and their parents in Flanders. The contract is a single lot (Performance Agency) with a negotiated procedure, lasting approximately 7 years (2026-2033). Estimated value is not provided. The tender is in Dutch with mandatory electronic submission. There is an inconsistency regarding EU funding: structured data indicates EU-funded, but XML notice states no EU funds.
Risques
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
L'analyse peut être incomplète
Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.
Exigences clés
Technical
- Minimum 3 and maximum 5 reference projects from the last 2 years demonstrating expertise in performance marketing consulting for large companies or official institutions
- Experience with performance marketing services (advice, technical expertise, end-to-end project management, SLA adherence)
- Affinity with higher education or ability to quickly learn the sector
Les exigences peuvent être incomplètes.
Critères d'attribution
Lot 1
Acheteur
Localisation
Antwerpen, BEL
Site web
Identifiant
BE0257216482
Activité
Education
Lots (1)
LOT-0001
Performance Agency
Appointment of an external partner to structurally support the Department of Marketing and Communication in online performance marketing, with a focus on central campaigns for prospective students and their parents. The partner will provide operational execution, strategic input, and proactive issue detection, including support for other services and faculties via a service level agreement.
Localisation
Durée
Catégorie
Critères d'attribution
Date limite
Détails des critères
Prijs
Inhoudelijk voorstel
Plan van aanpak en onderhoud
Note sur la valeur
Afficher les données TED originales
Description TED originale
De opdracht betreft het aanstellen van een externe partner die het Departement Marketing en Communicatie structureel ondersteunt in online performance marketing, met focus op centrale campagnes voor studiekiezers (die afstuderen in het middelbaar onderwijs in Vlaanderen) en de ouders van deze studiekiezers. Daarnaast voorziet de partner ondersteuning voor andere diensten en faculteiten via een service level agreement, met als doel een uniforme, efficiënte en kwalitatieve aanpak binnen de hele instelling. De partner neemt de dagelijkse operationele uitvoering op zich, denkt strategisch mee en signaleert proactief knelpunten.
Détails de la procédure
- Date de publication
- 06 Jul 2026
- Langues
- Dutch
Métadonnées de référence
- Base juridique
- 32014L0024
Identifiants de référence
- ID de l'appel d'offres
- 465907-2026
Documents (2)
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Score d'opportunité
Pourquoi ce score ?
Opportunité
55 / 100
Complexité
50 / 100
Facteurs de risque
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
Analyse approfondie du portefeuille
Utilise:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications