Tenderwize
Retour à la recherche

Digital tourism marketing for Salerno and Cilento

TecnoServiceCamere - CCIAA·TORINO (TO), Italy·EUR 2M·Expired · Jul 23, 2026·Open·Services·Framework
Inscrivez-vous pour sauvegarderOpen documents
High valueStructured notice only
Titre original de l'avis

Italy – Advertising services – PROCEDURA APERTA A DIFFUSIONE EUROPEA PER L'AFFIDAMENTO DI UN ACCORDO QUADRO AVENTE AD OGGETTO I SERVIZI DI MARKETING DIGITALE TURISTICO PER LA PROMOZIONE DELLA DESTINAZIONE "SALERNO&CILENTO: ESSENZA MEDITERRANEA".

70/100

Score d'opportunité

Needs reviewMedium complexity
ServicesFrameworkExpired
Pourquoi ce score ?

Opportunité

70 / 100

Complexité

60 / 100

Facteurs de risque

Structured data indicates EU funding, but XML explicitly states 'no-eu-funds' for each lot. This may affect contract co...

No procurement documents were analyzed (only the notice). This may hide important eligibility, financial, technical, or...

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Informations clés

Pouvoir adjudicateur
TecnoServiceCamere - CCIAA
Pays
Italie
CPV
79341000 - Advertising services
Date limite
Jul 23, 2026
Valeur estimée
EUR 2M

Aperçu

Moderate opportunity

Faits clés

  • EUR 2M estimated value
  • Framework procurement
  • Services contract
  • 3 lots
  • Duration 24 MONTH
  • Digital tourism marketing services for the promotion of the destination 'Salerno&Cilento: Mediterranean Essence'.
  • Each lot targets specific international air routes to Salerno Airport: UK (LOT-0001), Germany (LOT-0002), France/Spain (LOT-0003), Switzerland/Poland/Hungary (LOT-0004).
Afficher le résumé complet

Open tender for a framework agreement for digital tourism marketing services to promote the 'Salerno&Cilento: Mediterranean Essence' destination, focusing on air route promotion to Salerno Airport from UK, Germany, France/Spain, and Switzerland/Poland/Hungary. The tender is divided into 4 lots, each valued at EUR 500,000, with a total estimated value of EUR 2,000,000. Award is based 80% on quality and 20% on price. Electronic submission is allowed, with a deadline of 2026-07-23. The lead buyer is TecnoServiceCamere - CCIAA. No procurement documents beyond the notice were analyzed. There is an inconsistency regarding EU funding: structured data indicates EU-funded, but XML states no EU funds.

Risques

Structured data indicates EU funding, but XML explicitly states 'no-eu-funds' for each lot. This may affect contract co...

No procurement documents were analyzed (only the notice). This may hide important eligibility, financial, technical, or...

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Ability to execute marketing campaigns on air routes to Salerno Airport from the specified countries.
  • Proposal must address quality, geographic coherence, reporting methods, operating period, frequencies, aircraft capacity, reach, and social criteria (gender equality, youth...
  • Price discount on the base value of the lot (20% weight).

Les exigences peuvent être incomplètes.

Critères d'attribution

Lot 1

Quality of proposal and marketing strategy: 15% — 15%Geographic coherence: 10% — 10%Reporting and control methods: 5% — 5%Minimum operating period: 15% — 15%Average weekly frequency: 15% — 15%Aircraft capacity: 8% — 8%Reachable subjects: 8% — 8%Gender equality certification: 3% — 3%Youth employment under 36: 1% — 1%Price (discount): 20% — 20%

Lot 2

Quality of proposal and marketing strategy: 15% — 15%Geographic coherence: 10% — 10%Reporting and control methods: 5% — 5%Minimum operating period: 15% — 15%Average weekly frequency: 15% — 15%Aircraft capacity: 8% — 8%Reachable subjects: 8% — 8%Gender equality certification: 3% — 3%Youth employment under 36: 1% — 1%Price (discount): 20% — 20%

Lot 3

Quality of proposal and marketing strategy: 15% — 15%Geographic coherence: 10% — 10%Reporting and control methods: 5% — 5%Minimum operating period: 15% — 15%Average weekly frequency: 15% — 15%Aircraft capacity: 8% — 8%Reachable subjects: 8% — 8%Gender equality certification: 3% — 3%Youth employment under 36: 1% — 1%Price (discount): 20% — 20%

Lot 4

Qualità proposta e della strategia di marketing e canali utilizzati e idoneità della campagna incrementare i flussi di passeggeri sul Territorio attraverso lo scalo di Salerno — 15%Coerenza geografica con i mercati e i collegamenti prioritari del singolo Lotto — 10%Modalità di rendicontazione e controllo delle attività — 5%Periodo di operatività minimo di ciascuna campagna attivata — 15%Numero medio di frequenze settimanali sulle tratte interessate dalla campagna di marketing — 15%Capacità degli aeromobili utilizzati per le tratte oggetto di campagna di marketing — 8%Numero di soggetti raggiungibili dalla campagna di marketing — 8%Certificazione della parità di genere di cui all'art. 46-bis del D.Lgs. n. 198/2006 — 3%Occupazione giovanile under 36 superiore al — 1%Percentuale di ribasso da applicarsi sul valore a base di gara del lotto — 20%

Acheteur

Localisation

TORINO (TO), ITA

Profil acheteur

Ouvrir le profil

Identifiant

04786421000

Activité

General public services

Lots (4)

LOT-0001

Promotion on air links to Salerno from the UK

Promotion interventions using operators' channels on air routes to Salerno Airport from the UK.

ServicesFrameworkEU fundedElectronic submission

EUR 2M

Valeur estimée

Localisation

ITF35, Italy

Durée

24 MONTH

Catégorie

Advertising services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 23, 2026

LOT-0002

Promotion on air links to Salerno from Germany

Promotion interventions using operators' channels on air routes to Salerno Airport from Germany.

ServicesFrameworkEU fundedElectronic submission

EUR 2M

Valeur estimée

Localisation

ITF35, Italy

Durée

24 MONTH

Catégorie

Advertising services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 23, 2026

LOT-0003

Promotion on air links to Salerno from France or Spain

Promotion interventions using operators' channels on air routes to Salerno Airport from France or Spain.

ServicesFrameworkEU fundedElectronic submission

EUR 2M

Valeur estimée

Localisation

ITF35, Italy

Durée

24 MONTH

Catégorie

Advertising services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 23, 2026

LOT-0004

interventi di promozione realizzati attraverso i canali e i supporti degli Operatori su collegamenti aerei verso l'aeroporto di Salerno e provenienti dalla Svizzera, dalla Polonia o dall'Ungheria.

interventi di promozione realizzati attraverso i canali e i supporti degli Operatori su collegamenti aerei verso l'aeroporto di Salerno e provenienti dalla Svizzera, dalla Polonia o dall'Ungheria.

ServicesFrameworkEU fundedElectronic submission

EUR 2M

Valeur estimée

Localisation

ITF35, Italy

Durée

24 MONTH

Catégorie

Advertising services

Critères d'attribution

Qualità proposta e della strategia di marketing e canali utilizzati e idoneità della campagna incrementare i flussi di passeggeri sul Territorio attraverso lo scalo di Salerno; Coerenza geografica con i mercati e i collegamenti prioritari del singolo Lotto; Modalità di rendicontazione e controllo delle attività; Periodo di operatività minimo di ciascuna campagna attivata; Numero medio di frequenze settimanali sulle tratte interessate dalla campagna di marketing; Capacità degli aeromobili utilizzati per le tratte oggetto di campagna di marketing; Numero di soggetti raggiungibili dalla campagna di marketing; Certificazione della parità di genere di cui all'art. 46-bis del D.Lgs. n. 198/2006; Occupazione giovanile under 36 superiore al; Percentuale di ribasso da applicarsi sul valore a base di gara del lotto

Détails de la procédure

Date de publication
21 Jun 2026
Langues
Italian

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
425965-2026

Documents (1)

Document de consultation 1

Appels d'offres similaires

Belgium – Marketing management consultancy services – Complex Communication Actions

Aug 19

Belgium – Advertising services – Dynamic Purchasing System (DPS) for Large media strategy, planning, buying and asset adaptation services

Mar 8

Ireland – Advertising and marketing services – MMP080F Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland

Nov 10

Ireland – Advertising services – Dynamic Purchasing System for the Provision of Media Strategy, Planning, and Buying Services to Public Sector Bodies in Ireland

Oct 19

Finland – Advertising and marketing services – Viestintä- ja markkinointipalvelut 2025 (00697)

Sep 15

Czechia – Business services: law, marketing, consulting, recruitment, printing and security – Marketingové služby

Jul 25