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Customer Touchpoint Strategy Implementation and Development

Bayerische Eisenbahngesellschaft mbH (BEG)·München, Germany·EUR 400k·Expired · Jul 20, 2026·Open·Services·Framework
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Titre original de l'avis

Germany – Marketing management consultancy services – Umsetzung, Begleitung u. Weiterentwicklung der bestehenden Customer-Touchpoint-Strategie der Bayerischen Eisenbahngesellschaft

60/100

Score d'opportunité

Needs reviewMedium complexity
ServicesFrameworkExpired
Pourquoi ce score ?

Opportunité

60 / 100

Complexité

50 / 100

Facteurs de risque

No award criteria or weightings provided; evaluation method is unknown, making bid preparation difficult.

Important procurement documents (Leistungsbeschreibung) were not analyzed; key scope and conditions may be missed.

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Informations clés

Pouvoir adjudicateur
Bayerische Eisenbahngesellschaft mbH (BEG)
Pays
Allemagne
CPV
79413000 - Marketing management consultancy services +1 autres
Date limite
Jul 20, 2026
Valeur estimée
EUR 400k

Aperçu

Moderate opportunity

Faits clés

  • EUR 400k estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration until Aug 2028
  • Implementation, support, and further development of existing customer touchpoint strategy
  • Systematic implementation of defined standards and target images along the customer journey
Afficher le résumé complet

This tender from Bayerische Eisenbahngesellschaft mbH (BEG) seeks a contractor to implement, support, and further develop the existing customer touchpoint strategy for Bavarian local rail passenger transport (SPNV). The contract is a single-lot framework agreement with an estimated maximum value of €400,000, running until August 2028 with possible extension to August 2030. The procedure is open and electronic submission is required. Key eligibility requirements include a minimum turnover of €200,000, at least two relevant references, and several self-declarations. The award criteria are not explicitly stated in the provided data, creating a significant information gap.

Risques

No award criteria or weightings provided; evaluation method is unknown, making bid preparation difficult.

Important procurement documents (Leistungsbeschreibung) were not analyzed; key scope and conditions may be missed.

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Open procedure – single lot framework agreement
  • Maximum framework value €400,000
  • Contract duration until 31 August 2028, with optional extension up to 31 August 2030

Acheteur

Localisation

München, DEU

Profil acheteur

Ouvrir le profil

Identifiant

Berichtseinheit-ID 00003196

Activité

General public services

Lots (1)

LOT-0001

Customer Touchpoint Strategy Implementation and Development

Implementation, support, and further development of the existing customer touchpoint strategy for the Bavarian Railway Company (BEG) along the customer journey in local rail passenger transport (SPNV). Tasks include systematically implementing standards and target images together with railway undertakings, reviewing quality, and identifying/redeveloping additional touchpoints.

ServicesFrameworkEU fundedElectronic submissionSME suitable

EUR 400k

Valeur estimée

Localisation

DE212, Germany

Durée

Aug 2028

Catégorie

Marketing management consultancy services

Date limite

Expired Jul 20, 2026

Détails de la procédure

Date de publication
16 Jun 2026
Langues
German

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
415686-2026

Documents (1)

Document de consultation 1

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