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Digital marketing services for Teatro Real Foundation

Dirección General de la Fundación del Teatro Real·Madrid, Spain·EUR 675k·Expired · Jul 15, 2026·Open·Services
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Titre original de l'avis

Spain – Advertising campaign services – Servicio de marketing digital para la Fundación del Teatro Real FSP

60/100

Score d'opportunité

Needs reviewMedium complexity
ServicesExpired
Pourquoi ce score ?

Opportunité

60 / 100

Complexité

55 / 100

Facteurs de risque

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Aperçu

Moderate opportunity

Faits clés

  • EUR 675k estimated value
  • Services contract
  • 3 lots
  • Duration 1 YEAR
  • Programmatic advertising (RTB) campaigns
  • Search engine optimization (SEO) and search engine marketing (SEM)
Afficher le résumé complet

Digital marketing services contract for the Fundación del Teatro Real, consisting of three lots: programmatic advertising (RTB), SEO/SEM, and paid social. Open procedure, 1-year contract, EU-funded. Total estimated value EUR 675,000.

Risques

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Contract duration: 1 year

Administrative

  • Open procedure with electronic submission required
  • All documentation in Spanish

Les exigences peuvent être incomplètes.

Critères d'attribution

Lot 1

CPM (Cost per Thousand Impressions) up to 20 points — 20%Revenue and ROI up to 40 points — 40%Strategy and organization for opera promotion campaign up to 20 points — 20%Campaign objectives up to 20 points — 20%

Lot 2

Google Certification up to 6 points — 6%SEO annual cost per account up to 22.5 points — 22.5%SEM annual cost per account up to 22.5 points — 22.5%SEM campaign objectives up to 10 points — 10%SEM campaign organization up to 7 points — 7%SEM strategic proposal up to 8 points — 8%Strategic proposal up to 24 points — 24%

Lot 3

Price per additional campaign up to 20 points — 20%Economic offer up to 40 points — 40%Ability to run unlimited campaigns up to 10 points — 10%Paid Social strategic proposal up to 30 points — 30%

Acheteur

Localisation

Madrid, ESP

Profil acheteur

Ouvrir le profil

Identifiant

50335820063262

Activité

Education

Lots (3)

LOT-0001

Programmatic Advertising (RTB)

Programmatic advertising (RTB) services. Estimated value EUR 195,000.

ServicesEU fundedElectronic submission

EUR 675k

Valeur estimée

Localisation

ES300, Spain

Durée

1 YEAR

Catégorie

Advertising campaign services

Critères d'attribution

Cost

Date limite

Expired Jul 15, 2026

LOT-0002

SEO and SEM (Search Engine Marketing)

SEO and SEM services. Estimated value EUR 180,000.

ServicesEU fundedElectronic submission

EUR 675k

Valeur estimée

Localisation

ES300, Spain

Durée

1 YEAR

Catégorie

Advertising campaign services

Critères d'attribution

Cost

Date limite

Expired Jul 15, 2026

LOT-0003

Paid Social

Paid social media marketing services. Estimated value EUR 300,000.

ServicesEU fundedElectronic submission

EUR 675k

Valeur estimée

Localisation

ES300, Spain

Durée

1 YEAR

Catégorie

Advertising campaign services

Critères d'attribution

Price

Date limite

Expired Jul 15, 2026

Détails de la procédure

Date de publication
15 Jun 2026
Langues
Spanish

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
411910-2026

Documents (1)

Document de consultation 1

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