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Audience measurement and data analysis services for state websites

DGTM de la Guyane·Cayenne, France·EUR 1.8M·Expired · Jul 22, 2026·Open·Services·Framework
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High valueStructured notice only
Titre original de l'avis

France – Data analysis services – Mesure d'audience des sites internet, sites mobiles et applications (web et mobile) de l'État, par la mise à disposition d'une solution de mesure d'audience et de système de gestion de balises labellisée SecNumCloud (lot 1), ainsi que par des prestations de conseil, d'accompagnement et d'exploitation avancée des données d'audience (lot 2).

50/100

Score d'opportunité

Needs reviewMedium complexity
ServicesFrameworkExpired
Pourquoi ce score ?

Opportunité

50 / 100

Complexité

55 / 100

Facteurs de risque

Structured data identifies SGAMI EST as lead buyer, but XML notice points to SIG. This may cause confusion in communica...

No procurement documents (e.g., DCE, DQE) were analyzed. Essential details on terms, conditions, and evaluation may be...

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Aperçu

Moderate opportunity

Faits clés

  • EUR 1.8M estimated value
  • Framework procurement
  • Services contract
  • 2 lots
  • Duration 4 YEAR
  • Audience measurement for government websites and mobile apps
  • Tag management system (TMS) with SecNumCloud certification (Lot 1)
Afficher le résumé complet

This tender is a framework agreement for audience measurement services for French state digital platforms, divided into two lots: Lot 1 provides a SecNumCloud-certified audience measurement and tag management system; Lot 2 offers consulting and advanced data exploitation services. The open procedure has a 4-year term. The estimated total value is EUR 1,772,000 (sum of lot estimates), with framework maximums totaling EUR 3,544,000. The buyer is identified as SGAMI EST in structured data, but the XML notice indicates the Service d'information du gouvernement (SIG) as the contracting authority, creating an inconsistency. No procurement documents were analyzed; only the TED notice and structured metadata are available.

Risques

Structured data identifies SGAMI EST as lead buyer, but XML notice points to SIG. This may cause confusion in communica...

No procurement documents (e.g., DCE, DQE) were analyzed. Essential details on terms, conditions, and evaluation may be...

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Framework agreement with a 4-year duration

Certifications

  • SecNumCloud certification required for Lot 1 solution

Administrative

Les exigences peuvent être incomplètes.

Critères d'attribution

Lot 1

Technical quality (65%): team, solution, organization, support, reporting — 65%Price (35%): based on estimated consumption scenario (DQE not provided) — 35%

Lot 2

Technical quality (65%): team, support offerings, security, organization — 65%Price (35%): based on estimated consumption scenario (DQE not provided) — 35%

Acheteur

Localisation

Cayenne, FRA

Profil acheteur

Ouvrir le profil

Identifiant

11000201100044

Activité

Defence

Lots (2)

LOT-0001

Audience measurement and tag management solution

Provision of a SecNumCloud-certified audience measurement and tag management system for government websites, mobile apps, and digital platforms (primarily .gouv.fr URLs). Includes technical support and reporting feed.

ServicesFrameworkEU fundedElectronic submissionSME suitable

EUR 1.1M

Valeur estimée

Localisation

FR101, France

Durée

4 YEAR

Catégorie

Data analysis services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 22, 2026

LOT-0002

Consulting, support and advanced data analysis

Consulting, support, and advanced exploitation of audience measurement data for the state's digital platforms.

ServicesFrameworkEU fundedElectronic submissionSME suitable

EUR 688k

Valeur estimée

Localisation

FR101, France

Durée

4 YEAR

Catégorie

Data analysis services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jul 22, 2026

Détails de la procédure

Date de publication
07 Jun 2026
Langues
French

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
389003-2026

Documents (1)

Document de consultation 1

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