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Campaign Services

Ministerie van Algemene Zaken·Den Haag, Netherlands·EUR 52M·Expired · Jun 15, 2026·Restricted·Services·Framework
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High valueStructured notice only
Titre original de l'avis

Netherlands – Advertising campaign services – Campagnedienstverlening

55/100

Score d'opportunité

Needs reviewMedium complexity
ServicesFrameworkExpired
Pourquoi ce score ?

Opportunité

55 / 100

Complexité

65 / 100

Facteurs de risque

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Analyse approfondie du portefeuille

Analyse approfondie de l'adéquation entreprise

Utilise:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Informations clés

Pouvoir adjudicateur
Ministerie van Algemene Zaken
Pays
Pays-Bas
CPV
79341400 - Advertising campaign services +2 autres
Date limite
Jun 15, 2026
Valeur estimée
EUR 52M

Aperçu

Moderate opportunity

Faits clés

  • EUR 52M estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration 72 MONTH
  • Development, realization, and continuous optimization of cross-medial campaigns for the Dutch central government.
  • Focus on strategy, creativity, and project management based on policy, communication objectives, and target group insights.
Afficher le résumé complet

This tender by the Dutch Ministry of General Affairs seeks a full-service campaign agency for a 6-year framework agreement (maximum 6 years, fixed 4 years with unilateral termination option). The restricted procedure aims to select up to 8 candidates for the second phase. The framework covers cross-medial campaign development, realization, and optimization for central government campaigns. Estimated value is €52M (excl. VAT) with a maximum contract value of €70M (excl. VAT). Only one lot is defined. Award criteria are quality (80%) and price (20%), but detailed sub-criteria will be determined after the selection phase. The notice is in Dutch; no procurement documents were analyzed beyond the TED XML.

Risques

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

L'analyse peut être incomplète

Seule une partie des documents de consultation a été analysée. Des exigences, certificats ou documents de soumission supplémentaires peuvent exister dans les documents restants.

Exigences clés

Technical

  • Full-service campaign capabilities covering strategy, creation, and project management.
  • Ability to deliver cross-medial campaigns with a strong focus on effectiveness.
  • Capacity to work with multiple sub-contracting authorities under the framework.

Les exigences peuvent être incomplètes.

Critères d'attribution

Lot 1

Quality (80%) – detailed sub-criteria TBD after selection. — 80%Price (20%) – detailed sub-criteria TBD after selection. — 20%

Acheteur

Localisation

Den Haag, NLD

Identifiant

262176594

Activité

General public services

Lots (1)

LOT-0000

Campaign Services

Full-service campaign services for the Dutch central government, including strategy, creation, project management, and cross-medial campaign execution. The framework covers multiple sub-contracting authorities (Nadere opdrachtgevers) in a political-administrative context.

ServicesFrameworkEU fundedElectronic submission

EUR 52M

Valeur estimée

Localisation

Netherlands

Durée

72 MONTH

Catégorie

Advertising campaign services

Critères d'attribution

Best price-quality ratio

Date limite

Expired Jun 15, 2026

Détails de la procédure

Date de publication
31 May 2026
Langues
Dutch

Métadonnées de référence

Base juridique
32014L0024

Identifiants de référence

ID de l'appel d'offres
370848-2026

Documents (1)

Document de consultation 1

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