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Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market

Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.·Gijón, Spain·EUR 636.4k·Expired · Jul 15, 2026·Open·Services
Original notice title

Spain – Advertising and marketing services – Servicio de agencia de medios para el diseño, la planificación y desarrollo de un plan de medios destinado al posicionamiento de Asturias como destino turístico en el mercado americano

50/100

Opportunity Score

Needs reviewMedium complexity
ServicesExpired
Why this score?

Opportunity

50 / 100

Complexity

40 / 100

Risk factors

Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...

Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • EUR 636.4k estimated value
  • Services contract
  • 1 lot
  • Duration 7 MONTH
  • Design, planning, and development of a media plan
  • Positioning Asturias as a tourist destination in the American market
Show full summary

This tender seeks a media agency to design, plan, and develop a media plan for positioning Asturias as a tourist destination in the American market. The contract is for 7 months with an estimated value of €636,363.64, using an open procedure. Only the notice and XML were analyzed; full procurement documents are missing.

Risks

Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...

Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Open procedure
  • Contract duration: 7 months (no possibility of extension)

Administrative

  • Electronic submission required

Award Criteria

Lot 1

Price offer weight: 5555%Quality – Strategy and planning weight: 4040%Quality – Indicators and evaluation report proposal weight: 55%

Buyer

Location

Gijón, ESP

Buyer profile

Open profile

Identifier

40546610096161

Activity

General public services

Lots (1)

LOT-0000

Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market

Single lot covering the design, planning, and development of a media plan for promoting Asturias tourism in the American market. Includes all associated services as per the contract documents.

ServicesEU fundedElectronic submission

EUR 636.4k

Estimated value

Location

ES120, Spain

Duration

7 MONTH

Category

Advertising and marketing services

Award Criteria

Best price-quality ratio

Deadline

Expired Jul 15, 2026

Procurement Details

Publication date
07 Jul 2026
Languages
Spanish

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
470962-2026

Documents (1)

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