Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market
Original notice title
Spain – Advertising and marketing services – Servicio de agencia de medios para el diseño, la planificación y desarrollo de un plan de medios destinado al posicionamiento de Asturias como destino turístico en el mercado americano
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
40 / 100
Risk factors
Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...
Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.
- Country
- Spain
- CPV
- 79340000 - Advertising and marketing services +3 more
- Deadline
- Jul 15, 2026
- Estimated value
- EUR 636.4k
Overview
Moderate opportunityKey Facts
- EUR 636.4k estimated value
- Services contract
- 1 lot
- Duration 7 MONTH
- Design, planning, and development of a media plan
- Positioning Asturias as a tourist destination in the American market
Show full summary
This tender seeks a media agency to design, plan, and develop a media plan for positioning Asturias as a tourist destination in the American market. The contract is for 7 months with an estimated value of €636,363.64, using an open procedure. Only the notice and XML were analyzed; full procurement documents are missing.
Risks
Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...
Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Open procedure
- Contract duration: 7 months (no possibility of extension)
Administrative
- Electronic submission required
Award Criteria
Lot 1
Buyer
Location
Gijón, ESP
Website
Buyer profile
Identifier
40546610096161
Activity
General public services
Lots (1)
LOT-0000
Media agency service for the design, planning and development of a media plan for positioning Asturias as a tourist destination in the American market
Single lot covering the design, planning, and development of a media plan for promoting Asturias tourism in the American market. Includes all associated services as per the contract documents.
EUR 636.4k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Oferta económica.
Additional CPV codes
Value note
Show original TED data
Original lot title
Servicio de agencia de medios para el diseño, la planificación y desarrollo de un plan de medios destinado al posicionamiento de Asturias como destino turístico en el mercado americano
Original TED description
servicio de agencia de medios para el diseño, la planificación y desarrollo de un plan de medios destinado al posicionamiento de Asturias como destino turístico en el mercado americano. Las características del contrato y del procedimiento vienen establecidas en los pliegos rectores de la presente licitación.
Procurement Details
- Publication date
- 07 Jul 2026
- Languages
- Spanish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 470962-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
40 / 100
Risk factors
Only 8 days to prepare a bid, which may be insufficient for a comprehensive media plan proposal, especially for non-loc...
Full procurement documents (pliegos) have not been analyzed; critical details on eligibility, technical requirements, a...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications