Campaign promoting central e-registration
Original notice title
Poland – Advertising management services – Kampania promująca centralną e-rejestrację
Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
30-day execution period is very short; any delay in contract signing reduces available time. Must complete by 12 Aug 20...
Experience requirements may exclude bidders who lack specific platform experience (LinkedIn, Meta, YouTube, X).
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- PLN 1.9M estimated value
- Services contract
- 1 lot
- Duration 30 DAY
- Conduct a nationwide multimedia advertising campaign promoting central e-registration (e-zdrowie).
- Campaign must include LinkedIn and at least two of: Meta (Facebook/Instagram), YouTube, X (Twitter).
Show full summary
Open tender by Centrum e-Zdrowia for a nationwide multimedia campaign promoting central e-registration, funded under the KPO (National Recovery Plan). Single lot, estimated value 1,910,080 PLN. Award based on price (60%) and quality (40%: reporting tools 20%, team qualifications 20%). Requires at least 2 similar campaigns (min. 80,000 PLN each) and qualified personnel. Tight schedule: 30-day execution, must be completed by 12 August 2026. Only structured notice and XML analyzed; full procurement documents not available.
Risks
30-day execution period is very short; any delay in contract signing reduces available time. Must complete by 12 Aug 20...
Experience requirements may exclude bidders who lack specific platform experience (LinkedIn, Meta, YouTube, X).
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- At least 2 similar campaigns (info/edu/promotional, online, nationwide multimedia) with min. 80,000 PLN gross each, within last 3 years.
- Project manager: managed at least 2 multimedia campaigns min. 80,000 PLN each in last 3 years.
- Media planner: planned/bought online ads for at least 2 campaigns min. 80,000 PLN each in last 3 years.
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Location
Warszawa, POL
Website
Buyer profile
Identifier
5251575309
Activity
Health
Lots (1)
LOT-0001
Campaign promoting central e-registration
Design and execution of an integrated multimedia campaign (online, LinkedIn, Meta, YouTube, X) to raise awareness of e-health products developed under the e-Zdrowie KPO project. Includes advertising management and promotional services.
EUR 444.9k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Ocena punktowa złożonych ofert w kryterium „Cena brutto” (C) zostanie dokonana na podstawie podanej przez Wykonawcę ceny brutto za wykonanie całości zamówienia. Cena ta winna być wskazana w ofercie – w pkt 3 Formularza ofertowego, którego wzór stanowi Załącznik nr 3 do SWZ i będzie przeliczona według poniższego wzoru. Cena najtańszej oferty C = ------------------------------ x 60 Cena badanej oferty Przyjmuje się, że 1% = 1 pkt i tak zostanie przeliczona liczba punktów w kryterium cena brutto, gdzie: C – liczba punktów przyznanych Wykonawcy w kryterium „cena oferty brutto” Cn - najniższa cena brutto spośród ofert podlegających ocenie, Co – cena brutto w ocenianej ofercie Maksymalna liczba punktów do uzyskania w tym kryterium oceny ofert wynosi 60,00.
Additional CPV codes
Value note
Show original TED data
Original lot title
Kampania promująca centralną e-rejestrację
Original TED description
1. Przedmiotem zamówienia jest: Przeprowadzenie promującej centralną e-rejestrację spełniających wymagania określone w Opisie Przedmiotu Zamówienia, zwanym również jako „OPZ”, stanowiącym Załącznik nr 1 do SWZ. 2. Kampania ma na celu zwiększenie świadomości społeczeństwa na temat produktów e-zdrowia powstałych lub rozwijanych w ramach projektu e-Zdrowie KPO, dofinansowanego z Krajowego Planu Odbudowy i Zwiększania Odporności (KPO).
Procurement Details
- Publication date
- 07 Jul 2026
- Languages
- Polish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 468779-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
30-day execution period is very short; any delay in contract signing reduces available time. Must complete by 12 Aug 20...
Experience requirements may exclude bidders who lack specific platform experience (LinkedIn, Meta, YouTube, X).
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications