Media Activities for 'Bezpieczni na etacie' Campaign 2026 via Internet
Original notice title
Poland – Advertising campaign services – Przeprowadzenie działań medialnych w 2026 r. do kampanii informacyjno-edukacyjnej „Bezpieczni na etacie” za pośrednictwem Internetu
Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
The experience requirements are very specific: two campaigns with min. 150,000 PLN each, one using Meta Ads and one on...
The estimated value (630,000 PLN) is stated as the budget the buyer intends to allocate. The actual contract value may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- PLN 630k estimated value
- Services contract
- 1 lot
- Duration 85 DAY
- Planning and executing paid online advertising campaigns (including Meta Ads and YouTube) for the campaign 'Bezpieczni na etacie'.
- Production of promotional video materials: at minimum, developing scripts, filming, and editing videos (max 180 seconds).
Show full summary
This tender by the Polish National Labour Inspectorate seeks an advertising agency to conduct online media activities for an information-education campaign 'Bezpieczni na etacie' in 2026. The contract involves paid online advertising campaigns (including Meta Ads and YouTube) and production of promotional video materials. The buyer's budget is 630,000 PLN (including VAT). The procedure is open, with a single lot and a duration of 85 days. Award criteria are 20% price and 80% quality (60% for a concept video and 20% for extra clicks/views). Strict technical experience requirements are imposed: two prior online ad campaigns of at least 150,000 PLN each (including one with Meta Ads and one on YouTube) and production of at least 3 promotional videos (min. 15/30 seconds). Submission is electronic via the e-Zamówienia platform by 12 August 2026.
Risks
The experience requirements are very specific: two campaigns with min. 150,000 PLN each, one using Meta Ads and one on...
The estimated value (630,000 PLN) is stated as the budget the buyer intends to allocate. The actual contract value may...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Experience: at least 2 prior online ad campaigns (paid) worth min. 150,000 PLN each, including one with Meta Ads and one on YouTube.
- Experience: at least 1 prior service producing at least 3 promotional videos (max 180 sec), with at least 2 videos ≥15 sec and at least 1 ≥30 sec (the 30-sec video cannot be...
- Bid bond (wadium) of 8,000 PLN required.
Award Criteria
Lot 1
Buyer
Location
Warszawa, POL
Website
Identifier
NIP: 5261026544
Activity
General public services
Lots (1)
LOT-0001
Media Activities for 'Bezpieczni na etacie' Campaign 2026 via Internet
This lot covers the full scope: planning and executing online paid advertising campaigns (including Meta Ads and YouTube) and producing promotional video materials (scenario, filming, editing) for a campaign promoting safe employment. Duration: 85 days. Budget: 630,000 PLN.
PLN 630k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Punktacja przyznana danej ofercie w kryterium zostanie obliczona jako iloraz ceny z podatkiem VAT najtańszej oferty niepodlegającej odrzuceniu do ceny z podatkiem VAT ocenianej oferty pomnożony przez 20. Przy ocenie ofert w kryterium Zamawiający będzie brał pod uwagę cenę wynikającą z „Formularza ofertowego”, o którym mowa w 13.4 swz. Wartość punktowa zostanie podana z dokładnością do dwóch miejsc po przecinku, a zaokrąglenie zostanie dokonane zgodnie z ogólnie przyjętymi zasadami matematyki. Wykonawca otrzyma w kryterium maksymalnie 20 pkt. Szczegółowy opis kryterium, w tym opis sposobu przyznawania punktów określa pkt 16 swz "Opis kryteriów".
Additional CPV codes
Value note
Show original TED data
Original lot title
Przeprowadzenie działań medialnych w 2026 r. do kampanii informacyjno-edukacyjnej „Bezpieczni na etacie” za pośrednictwem Internetu
Original TED description
1. Przedmiotem zamówienia postępowania jest: Przeprowadzenie działań medialnych w 2026 r. do kampanii informacyjno-edukacyjnej „Bezpieczni na etacie” za pośrednictwem Internetu, zgodnie z załącznikiem nr 3 do swz „Opisem przedmiotu zamówienia (Opis przedmiotu Umowy - załącznik nr 1 do Umowy)”, załącznikiem nr 2 do swz, „Formularzem jakościowym” oraz załącznikiem nr 14 do swz „Wzorem umowy”. 2. Kwota, którą Zamawiający zamierza przeznaczyć na realizację zamówienia 630 000 PLN (w tym podatek VAT).
Procurement Details
- Publication date
- 07 Jul 2026
- Languages
- Polish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 468378-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
The experience requirements are very specific: two campaigns with min. 150,000 PLN each, one using Meta Ads and one on...
The estimated value (630,000 PLN) is stated as the budget the buyer intends to allocate. The actual contract value may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications