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Media Agency Services

Dirección General del Palacio de Ferias y Congresos de Málaga·Málaga, Spain·EUR 1.6M·Expired · Aug 06, 2026·Open·Services
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High valueStructured notice only
Original notice title

Spain – Advertising and marketing services – Constituye el objeto del contrato prestación de servicios de agencia de medios para la planificación, intermediación, compra y seguimiento de espacios publicitarios en los distintos medios y soportes de comunicación (prensa, radio, televisión, internet y otros) promovidos por el Palacio de Ferias y Congresos de Málaga (En adelante, FYCMA).

70/100

Opportunity Score

PromisingMedium complexity
ServicesExpired
Why this score?

Opportunity

70 / 100

Complexity

40 / 100

Risk factors

Only the notice was analyzed; full procurement documents (specifications, contract terms) are not available. May contai...

Operational delegation in Málaga is required, which may increase costs for non-local bidders and affect feasibility.

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Strong opportunity

Key Facts

  • EUR 1.6M estimated value
  • Services contract
  • 1 lot
  • Duration 1 YEAR
  • Media planning, intermediation, buying, and monitoring of advertising spaces across press, radio, TV, internet, and other media
  • Technical advisory on advertisements and campaigns
Show full summary

Open tender by FYCMA (Palacio de Ferias y Congresos de Málaga) for media agency services including planning, intermediation, buying, and monitoring of advertising spaces across press, radio, TV, internet, and other media. The contract also covers technical advisory, communication actions, event organization, and creative development. Requires operational delegation in Málaga or its metropolitan area. Estimated value €1,644,792.30. Duration 1 year, extendable up to 5 years. Award criteria: price (51%) and quality (49%). Inconsistency: structured data indicates EU funding, but XML notice states 'no-eu-funds'. No full procurement documents were analyzed.

Risks

Only the notice was analyzed; full procurement documents (specifications, contract terms) are not available. May contai...

Operational delegation in Málaga is required, which may increase costs for non-local bidders and affect feasibility.

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Operational delegation in Málaga or its metropolitan area

Eligibility

  • Annual turnover requirement (amount not specified)

Administrative

  • Preregistration in ROLECE and declaration of no changes

Requirements may be incomplete.

Award Criteria

Lot 1

Agency fee - 51% — 51%Technical proposal - 25% — 25%Experience, training and organization of personnel - 12% — 12%Experience and training of service manager - 12% — 12%

Buyer

Location

Málaga, ESP

Buyer profile

Open profile

Identifier

30848010128561

Activity

General public services

Lots (1)

LOT-0000

Media Agency Services

Provision of media agency services for planning, intermediation, buying, and monitoring of advertising spaces in various media, plus technical advisory, communication, event organization, and creative development.

ServicesEU fundedElectronic submission

EUR 1.6M

Estimated value

Location

ES617, Spain

Duration

1 YEAR

Category

Advertising and marketing services

Award Criteria

Agency fee - 51%; Technical proposal - 25%; Experience, training and organization of personnel - 12%; Experience and training of service manager - 12%

Deadline

Expired Aug 06, 2026

Procurement Details

Publication date
07 Jul 2026
Languages
Spanish

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
468352-2026

Documents (1)

Procurement document 1

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