Planning and implementation of sales promotion campaigns at POS and marketplaces at Frankfurt Airport
Original notice title
Germany – Promotional services – Planung und Umsetzung von Verkaufsförderungskampagnen am POS und in den Marktplätzen am Flughafen Frankfurt
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
65 / 100
Risk factors
No estimated value or framework maximum provided; bidders cannot assess potential contract volume or profitability.
Mandatory use of proprietary AI Bietercockpit software; failure to install or use correctly could disqualify.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- Framework procurement
- Services contract
- 1 lot
- Duration until Jun 2029
- Conception of various sales promotion campaigns
- Production of campaign elements
Show full summary
Fraport AG seeks a service provider for planning and implementing sales promotion campaigns at point-of-sale and marketplaces at Frankfurt Airport. The tender is a single-lot framework agreement with a 2.5-year initial term and three one-year extension options. The procedure is a negotiated procedure with call for competition under the utilities directive (SektVO). The estimated value is not disclosed. Award is based on quality (60%) and price (40%). Key eligibility requirements include at least three references with a minimum net value of €170,000 each and an average annual turnover of at least €2,000,000 net. Submission is electronic via the AI Bietercockpit platform, and variants are not allowed. Procurement documents are available for download but were not analyzed in detail.
Risks
No estimated value or framework maximum provided; bidders cannot assess potential contract volume or profitability.
Mandatory use of proprietary AI Bietercockpit software; failure to install or use correctly could disqualify.
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Minimum of 3 references with individual net value ≥ €170,000 each, covering specific performance criteria (5.1 to 5.8)
Eligibility
- Average annual turnover of at least €2,000,000 net
- Self-declaration of reliability covering exclusion grounds
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Name
Location
Frankfurt am Main, DEU
Website
Buyer profile
Identifier
04523335133
Activity
Airport-related activities
Lots (1)
LOT-0000
Planning and implementation of sales promotion campaigns at POS and marketplaces at Frankfurt Airport
The lot covers the conception, production, assembly, disassembly, storage, and maintenance/repair of promotional equipment for various campaigns at Frankfurt Airport's points-of-sale and marketplaces. Duration from 2027-01-01 to 2029-06-30, with up to three one-year extensions. The detailed scope is defined in the performance specification (Anlage 1).
Location
Duration
Category
Award Criteria
Deadline
Award details
Qualitätskriterium
Preis
Additional CPV codes
Value note
Show original TED data
Original lot title
Planung und Umsetzung von Verkaufsförderungskampagnen am POS und in den Marktplätzen am Flughafen Frankfurt
Original TED description
Die Fraport AG Frankfurt Airport Services Worldwide ("Fraport") betreibt den Flughafen Frankfurt/Main und daneben allein oder gemeinsam mit Dritten weltweit mehrere weitere Flughäfen, Terminals und Dienstleistungsgesellschaften. Durchführung der Verkaufsförderungskampagnen am POS und in den Marktplätzen am Flughafen Frankfurt. Dies beinhaltet u. a. die Konzeption verschiedener Kampagnen, die Produktion verschiedener Elemente, die Montage und Demontage, die Einlagerung sowie Wartung/Reparatur von Promotion Equipment. Voraussichtlicher Beginn der Leistungserbringung ist der 01.01.2027. Die Einzelheiten sind der Anlage 1 Leistungsbeschreibung zu entnehmen.
Procurement Details
- Publication date
- 06 Jul 2026
- Languages
- German
Reference metadata
- Legal basis
- 32014L0025
Reference IDs
- Tender ID
- 466231-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
65 / 100
Risk factors
No estimated value or framework maximum provided; bidders cannot assess potential contract volume or profitability.
Mandatory use of proprietary AI Bietercockpit software; failure to install or use correctly could disqualify.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications