Performance Agency
Original notice title
Belgium – Business services: law, marketing, consulting, recruitment, printing and security – Performance Agency
Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
50 / 100
Risk factors
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- Services contract
- 1 lot
- Duration until Sep 2033
- Online performance marketing campaign management (SEA, SEO, social media, display, YouTube, CRO, marketing automation)
- Strategic advice and knowledge sharing on performance marketing innovations
Show full summary
This tender by Universiteit Antwerpen seeks an external partner for online performance marketing support, focusing on campaigns for prospective students and their parents in Flanders. The contract is a single lot (Performance Agency) with a negotiated procedure, lasting approximately 7 years (2026-2033). Estimated value is not provided. The tender is in Dutch with mandatory electronic submission. There is an inconsistency regarding EU funding: structured data indicates EU-funded, but XML notice states no EU funds.
Risks
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Minimum 3 and maximum 5 reference projects from the last 2 years demonstrating expertise in performance marketing consulting for large companies or official institutions
- Experience with performance marketing services (advice, technical expertise, end-to-end project management, SLA adherence)
- Affinity with higher education or ability to quickly learn the sector
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Location
Antwerpen, BEL
Website
Identifier
BE0257216482
Activity
Education
Lots (1)
LOT-0001
Performance Agency
Appointment of an external partner to structurally support the Department of Marketing and Communication in online performance marketing, with a focus on central campaigns for prospective students and their parents. The partner will provide operational execution, strategic input, and proactive issue detection, including support for other services and faculties via a service level agreement.
Location
Duration
Category
Award Criteria
Deadline
Award details
Prijs
Inhoudelijk voorstel
Plan van aanpak en onderhoud
Value note
Show original TED data
Original TED description
De opdracht betreft het aanstellen van een externe partner die het Departement Marketing en Communicatie structureel ondersteunt in online performance marketing, met focus op centrale campagnes voor studiekiezers (die afstuderen in het middelbaar onderwijs in Vlaanderen) en de ouders van deze studiekiezers. Daarnaast voorziet de partner ondersteuning voor andere diensten en faculteiten via een service level agreement, met als doel een uniforme, efficiënte en kwalitatieve aanpak binnen de hele instelling. De partner neemt de dagelijkse operationele uitvoering op zich, denkt strategisch mee en signaleert proactief knelpunten.
Procurement Details
- Publication date
- 06 Jul 2026
- Languages
- Dutch
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 465907-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
50 / 100
Risk factors
No estimated contract value is disclosed. This makes it impossible to assess financial viability or scope of investment...
Only the notice was available; full procurement documents (specifications, draft agreement, etc.) were not analyzed. Cr...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications