Advertising agency services Skyss 2026
Original notice title
Norway – Advertising and marketing services – Advertising agency services Skyss 2026
Opportunity Score
Why this score?
Opportunity
60 / 100
Complexity
50 / 100
Risk factors
No procurement documents beyond the notice were analyzed; key details on requirements, terms, and evaluation may be mis...
Comprehension and competence criteria are qualitative and may involve subjective evaluation, creating uncertainty.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- NOK 16M estimated value
- Services contract
- 1 lot
- Duration until Jan 2035
- Strategic branding consultancy and positioning
- Development of communication concepts and systems
Show full summary
This tender by Skyss (Bergen, Norway) seeks a full-service advertising agency for a contract from 2027 to 2035. Services include strategic branding, campaign development, media procurement, and monitoring. The single-lot contract is valued at 16,000,000 NOK (approx. 1.42M EUR), EU-funded, and uses a negotiated procedure with a call for competition. Award criteria are 35% price, 30% comprehension, and 35% competence/experience. Deadline for submission is 2026-08-09 22:00 CET. The analysis is based solely on the structured notice and TED XML notice; full procurement documents were not analyzed.
Risks
No procurement documents beyond the notice were analyzed; key details on requirements, terms, and evaluation may be mis...
Comprehension and competence criteria are qualitative and may involve subjective evaluation, creating uncertainty.
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Full-service advertising capability including strategic, creative, media, and production
- Ability to deliver high-quality marketing communication across multiple channels (social media, film, print, radio, outdoor, events, etc.)
- Experience in public transport or similar sector (implied by Skyss being a public transport authority)
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Name
Location
Bergen, NOR
Website
Identifier
992051825
Activity
General public services
Lots (1)
LOT-0000
Advertising agency services Skyss 2026
Full-service advertising agency contract covering strategic consultancy, communication concepts, media planning, campaign optimization, and reporting. Performance in Norway, with a planned start of 2027-01-01 and end of 2035-01-01.
EUR 1.4M
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Completed price matrix (Annex C). All prices shall be paid in NOK excluding VAT.
Depiction of comprehension In the evaluation, the contracting authority will focus on, to what degree, the tenderer understands the total vehicle for the Contracting Authority ́s work and problems connected to the operation. Licence for the case assignment. The evaluation will emphasise that the tenderer can create/prepare relevant and target communication in the form of storage cupboards and media mixes in order to create attractive associations with Skyss as a course of travel.
• The education and experience of a quarter of a team member. • The Korleis team is seen saman • To what degree member mane is the habit of collaborating with kvarandre • Korleis dei various profilane complement the kvarandre.
Additional CPV codes
Value note
Show original TED data
Original TED description
A contract with a full service agency for advertising services. The contract shall solve the contracting authority ́s need for assistance with market campaigns, strategic consultancy for branding. Development of communication concepts/communication systems, market campaigns, media consultancy services, media procurements, monitoring and campaign optimisation. summary report. Systematic drawing of learning points.
Procurement Details
- Publication date
- 24 Jun 2026
- Languages
- English, Norwegian
Reference metadata
- Legal basis
- 32014L0025
Reference IDs
- Tender ID
- 437548-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
60 / 100
Complexity
50 / 100
Risk factors
No procurement documents beyond the notice were analyzed; key details on requirements, terms, and evaluation may be mis...
Comprehension and competence criteria are qualitative and may involve subjective evaluation, creating uncertainty.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications