Implementation Agency Services - Framework Agreement
Original notice title
Germany – Marketing services – Agenturdienstleistungen - Rahmenvertrag Umsetzungen
Opportunity Score
Why this score?
Opportunity
65 / 100
Complexity
65 / 100
Risk factors
Complex and strict eligibility criteria including specific references, team composition, and financial standing – risk...
Annual volume of up to €220k without guarantee may not cover costs if expectations are high.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Strong opportunityKey Facts
- Services contract
- 1 lot
- Duration until Dec 2028
- Conception, creative development, and operational implementation of marketing and communication measures
- Photo and video production (planning, execution, post-production)
Show full summary
Framework agreement for marketing agency services (concept, creative, operational implementation, photo/video production) for Stuttgarter Straßenbahnen AG (Stuttgart). Single lot. 2-year contract with 3 optional 1-year extensions. Annual volume up to €220k (no guarantee). Negotiated procedure with call for competition. Award: quality 60% (concept), price 40%. Deadline: 20 July 2026 09:00 UTC.
Risks
Complex and strict eligibility criteria including specific references, team composition, and financial standing – risk...
Annual volume of up to €220k without guarantee may not cover costs if expectations are high.
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Core team must include project manager, creative director/art director, photographer, videographer; at least 50% must be permanent employees of the bidder
- Minimum staff: 1 project manager, 2 photographers, 2 videographers (all permanently employed)
Administrative
- Applicants must provide at least three references for comparable projects (creative concept, photo event, video documentation)
Award Criteria
Lot 1
Buyer
Location
Stuttgart, DEU
Website
Identifier
DE812884131
Activity
Urban railway, tramway, trolleybus or bus services
Lots (1)
LOT-0000
Implementation Agency Services - Framework Agreement
Scope includes concept, creative development, and operational implementation of marketing/communication measures, photo/video production, and cross-channel campaign execution. Excludes strategic brand/communication consulting. 2-year base with 3 optional annual extensions. Annual volume up to €220k without commitment.
Duration
Category
Award Criteria
Deadline
Award details
Konzept
Preis
Additional CPV codes
Value note
Show original TED data
Original lot title
Agenturdienstleistungen - Rahmenvertrag Umsetzungen
Original TED description
Die SSB schreibt im Rahmen eines europaweiten Vergabeverfahrens einen Rahmenvertrag zur Beauftragung einer Umsetzungsagentur aus. Gegenstand der Ausschreibung sind Konzept-, Kreativ- und insbesondere Umsetzungsleistungen für die Marketing- und Unternehmenskommunikation der Auftraggeberin. Die Leistungen umfassen die Entwicklung und Ausarbeitung von Kommunikations- und Kampagnenansätzen, die Gestaltung von Key Visuals sowie die kanalübergreifende Umsetzung von Maßnahmen in Print, Online und Bewegtbild. Einen Schwerpunkt bilden die Planung, Durchführung und Nachbereitung von Foto- und Videoproduktionen. Nicht Gegenstand der Ausschreibung ist die strategische Marken- oder Kommunikationsberatung, da diese durch eine bestehende Agentur abgedeckt wird; im Fokus steht die operative Umsetzung. Die Vertragslaufzeit beträgt zwei Jahre mit drei Verlängerungsoptionen um jeweils ein weiteres Jahr. Das jährliche Auftragsvolumen liegt bei bis zu 220.000 Euro ohne Abnahmeverpflichtung.
Procurement Details
- Publication date
- 21 Jun 2026
- Languages
- German
Reference metadata
- Legal basis
- 32014L0025
Reference IDs
- Tender ID
- 425383-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
65 / 100
Complexity
65 / 100
Risk factors
Complex and strict eligibility criteria including specific references, team composition, and financial standing – risk...
Annual volume of up to €220k without guarantee may not cover costs if expectations are high.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications