Advertising campaign service for bio-waste recycling awareness in Galicia
Original notice title
Spain – Advertising services – Servicio de desarrollo de una campaña de publicidad durante el año 2026 para la promoción de la concienciación y sensibilización social dirigida a extender y mejorar la eficiencia de las implantaciones de recogida separada y reciclaje de biorresiduos puestas en marcha en Galicia, cofinanciado por la Unión Europea, en un 60% del gasto elegible, en el marco del programa Galicia FEDER 2021-2027
Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
60 / 100
Risk factors
Procurement documents (technical specifications, administrative clauses) not analyzed. Important conditions and require...
Tender documents are in Spanish, and XML mentions Galician (GLG). Bidders must be proficient in Spanish; Galician may a...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- EUR 482.1k estimated value
- Services contract
- 1 lot
- Duration until Dec 2026
- Develop media strategy and research for the campaign
- Plan and purchase advertising space across various media
Show full summary
Open tender for a regional advertising campaign in Galicia to promote separate collection and recycling of bio-waste, co-financed 60% by EU FEDER. Services include media strategy, planning, ad space purchase, execution, and evaluation. Duration 3 months in 2026.
Risks
Procurement documents (technical specifications, administrative clauses) not analyzed. Important conditions and require...
Tender documents are in Spanish, and XML mentions Galician (GLG). Bidders must be proficient in Spanish; Galician may a...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Campaign must be regional (Galicia-wide)
- Contract duration 3 months, ending December 14, 2026
Eligibility
- EU co-financing conditions apply (60% eligible expenditure from FEDER)
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Location
Santiago de Compostela, ESP
Buyer profile
Identifier
S1511001H
Activity
Health
Lots (1)
LOT-0001
Advertising campaign service for bio-waste recycling awareness in Galicia
Development and execution of a regional advertising campaign to raise awareness about separate collection and recycling of bio-waste, including strategy, media planning, ad space acquisition, and campaign evaluation.
EUR 482.1k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Investigación, target y análisis
Objetivos, estrategia y mix de medios
Planificación táctica
Evaluación previa de resultados
Medidas de conciliación que se apliquen en la ejecución del contrato
Costes de inserción
Comisión de agencia
Additional CPV codes
Value note
Show original TED data
Original lot title
Servicio de desarrollo de una campaña de publicidad durante el año 2026 para la promoción de la concienciación y sensibilización social dirigida a extender y mejorar la eficiencia de las implantaciones de recogida separada y reciclaje de biorresiduos puestas en marcha en Galicia, cofinanciado por la Unión Europea, en un 60% del gasto elegible, en el marco del programa Galicia FEDER 2021-2027
Original TED description
La definición de una estrategia de medios y soportes para desarrollar, durante el año 2026, una campaña publicitaria de alcance autonómico que sensibilice y conciencie a los gallegos y gallegas sobre la importancia de su participación activa en la correcta recogida separada y reciclaje de los biorresiduos. Las prestaciones incluidas serán las siguientes: - Desarrollo de una estrategia, investigación y planificación de medios publicitarios para la campaña publicitaria. - Adquisición de espacios publicitarios en todos los medios/soportes que se determinen. - Ejecución, justificación y evaluación de la campaña de medios durante la vigencia del contrato. El adjudicatario deberá desarrollar el plan de medios de acuerdo con las condiciones establecidas en el apartado 5 del pliego de prescripciones técnicas.
Procurement Details
- Publication date
- 17 Jun 2026
- Languages
- Spanish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 421018-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
60 / 100
Risk factors
Procurement documents (technical specifications, administrative clauses) not analyzed. Important conditions and require...
Tender documents are in Spanish, and XML mentions Galician (GLG). Bidders must be proficient in Spanish; Galician may a...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications