360-degree information campaign for German wine
Original notice title
Germany – Advertising and marketing services – Generalagentur 360-Grad Informationsoffensive für deutschen Wein
Opportunity Score
Why this score?
Opportunity
40 / 100
Complexity
50 / 100
Risk factors
Procurement documents (including detailed specifications, terms, and conditions) were not analyzed. Only the notice is...
Structured data indicates EU funding (isEuFunded: true), but the XML notice states 'FundingProgramCode: no-eu-funds'. T...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Deutsches Weininstitut GmbH
- Country
- Germany
- CPV
- 79340000 - Advertising and marketing services +1 more
- Deadline
- Jul 16, 2026
Overview
Moderate opportunityKey Facts
- Services contract
- 1 lot
- Duration 18 MONTH
- Planning, steering, implementation, documentation, and success control of a 360° umbrella campaign for German wine
- Integrated communication and sales promotion across multiple channels
Show full summary
This tender by Deutsches Weininstitut GmbH seeks a general agency for a 360-degree information campaign for German wine, to be executed in the second half of 2026. The contract is for services, duration 18 months, with an open procedure. No estimated value is provided. Award criteria: quality (65%) based on an implementation plan and price (35%). Eligibility requires minimum of two comparable references in the last five years and a minimum annual turnover of €3,000,000. Submission must be electronic via the federal e-procurement platform. The procurement documents were not analyzed; only the notice is available.
Risks
Procurement documents (including detailed specifications, terms, and conditions) were not analyzed. Only the notice is...
Structured data indicates EU funding (isEuFunded: true), but the XML notice states 'FundingProgramCode: no-eu-funds'. T...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- No variants allowed
Administrative
- Open procedure, electronic submission only via www.evergabe-online.de
- German language only for all correspondence and documents
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Location
Bodenheim, DEU
Website
Buyer profile
Identifier
DE149048563
Activity
General public services
Lots (1)
LOT-0000
360-Degree Information Campaign Agency for German Wine
Planning, steering, implementation, documentation, and success control for an integrated 360° umbrella campaign (communication and, depending on module, sales promotion) for German wine in the second half of 2026. The contractor leads project management and campaign execution.
Duration
Category
Award Criteria
Deadline
Award details
siehe Vergabeunterlagen
Additional CPV codes
Show original TED data
Original lot title
Generalagentur 360-Grad Informationsoffensive für deutschen Wein
Original TED description
Auftragsgegenstand ist die Erbringung von Planungs-, Steuerungs-, Umsetzungs-, Dokumentations- und Erfolgskontrollleistungen durch den Auftragnehmer für eine integrierte 360°-Dachkampagne (Kommunikation und - je nach Modul - Absatzförderung) für deutschen Wein im zweiten Halbjahr 2026. Unter dem Dach einer einheitlichen Wort-Bildmarke sollen Endverbraucher/innen über eine möglichst große Anzahl und möglichst unterschiedliche Kommunikationskanäle angesprochen und informiert werden. Der Auftragnehmer übernimmt die federführende Projektsteuerung und Umsetzung der Kampagne.
Procurement Details
- Publication date
- 16 Jun 2026
- Languages
- German
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 416542-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
40 / 100
Complexity
50 / 100
Risk factors
Procurement documents (including detailed specifications, terms, and conditions) were not analyzed. Only the notice is...
Structured data indicates EU funding (isEuFunded: true), but the XML notice states 'FundingProgramCode: no-eu-funds'. T...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications