Advertising Services for Cultural and Tourism Promotion
Original notice title
Spain – Advertising services – Contratación de servicios de diseño y producción de creatividades, planificación estratégica de medios, compra de espacios publicitarios, evaluación de resultados de las campañas publicitarias institucionales y acciones puntuales de publicidad, para la promoción de recursos, eventos y conmemoraciones culturales y turísticos de Castilla y León.
Opportunity Score
Why this score?
Opportunity
72 / 100
Complexity
68 / 100
Risk factors
PCAP and PPTP are referenced, but their full text was not provided; important contractual and submission details may be...
Eligibility is only stated generically as requirements set by law and PCAP, with no detailed thresholds in the provided...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Fundación Siglo para el Turismo y las Artes de Castilla y León
- Country
- Spain
- CPV
- 79341000 - Advertising services +5 more
- Deadline
- Jul 16, 2026
- Estimated value
- EUR 19.8M
Overview
Strong opportunityKey Facts
- EUR 19.8M estimated value
- Services contract
- 1 lot
- Duration 1 YEAR
- Advertising services for cultural and tourism promotion in Castilla y León.
- Design and production of creatives.
Show full summary
Open procedure for advertising services for the promotion of cultural and tourism resources, events and commemorations in Castilla y León. Single lot, electronic submission required, with an estimated total value of EUR 19,800,000 and a 1-year duration. Award is based on a mix of price and quality criteria. Procurement documents are available via the buyer profile, but only the TED XML notice text was analyzed, not full tender documents.
Risks
PCAP and PPTP are referenced, but their full text was not provided; important contractual and submission details may be...
Eligibility is only stated generically as requirements set by law and PCAP, with no detailed thresholds in the provided...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Contract duration is 1 year.
- Procedure is open.
Administrative
- Electronic submission is required.
Award Criteria
Lot 1
Buyer
Location
Valladolid, ESP
Website
Buyer profile
Identifier
51038850147645
Activity
Recreation, culture and religion
Lots (1)
LOT-0000
Advertising Services for Cultural and Tourism Promotion
Single lot covering design and production of creatives, strategic media planning, media space buying, campaign result evaluation, and occasional advertising actions for promotion of cultural and tourism resources, events and commemorations in Castilla y León. Information comes from structured data and XML notice text.
EUR 19.8M
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
A.1 DESCUENTOS EN LA COMPRA DE ESPACIOS. Coste de los soportes de los medios.
A.2 COSTE DE LOS SERVICIOS ASOCIADOS A LA COMPRA DE ESPACIOS .
A.3 OFERTA ECONÓMICA MÁSTERES Y ADAPTACIONES .
A.4 OFERTA ECONÓMICA CORRESPONDIENTE A LAS CREATIVIDADES Y PRODUCCIONES.
B.1 Estrategia y desarrollo de la comunicación planteada.
B.2 Selección de medios y soportes, así como su idoneidad para difusión y comunicación. (Plan de medios).
B.3 Cronograma, fases de ejecución y sistema de seguimiento de la campaña.
B.4 Calidad creativa y adecuación de la pieza gráfica de campaña .
Additional CPV codes
Value note
Show original TED data
Original lot title
Contratación de servicios de diseño y producción de creatividades, planificación estratégica de medios, compra de espacios publicitarios, evaluación de resultados de las campañas publicitarias institucionales y acciones puntuales de publicidad, para la promoción de recursos, eventos y conmemoraciones culturales y turísticos de Castilla y León.
Original TED description
Servicios de diseño y producción de creatividades, planificación estratégica de medios, compra de espacios publicitarios, evaluación de resultados de las campañas publicitarias institucionales y acciones puntuales de publicidad, para la promoción de recursos, eventos y conmemoraciones culturales y turísticos de Castilla y León.
Procurement Details
- Publication date
- 16 Jun 2026
- Languages
- Spanish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 416463-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
72 / 100
Complexity
68 / 100
Risk factors
PCAP and PPTP are referenced, but their full text was not provided; important contractual and submission details may be...
Eligibility is only stated generically as requirements set by law and PCAP, with no detailed thresholds in the provided...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications