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Digital marketing services for Teatro Real Foundation

Dirección General de la Fundación del Teatro Real·Madrid, Spain·EUR 675k·Expired · Jul 15, 2026·Open·Services
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Structured notice only
Original notice title

Spain – Advertising campaign services – Servicio de marketing digital para la Fundación del Teatro Real FSP

60/100

Opportunity Score

Needs reviewMedium complexity
ServicesExpired
Why this score?

Opportunity

60 / 100

Complexity

55 / 100

Risk factors

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • EUR 675k estimated value
  • Services contract
  • 3 lots
  • Duration 1 YEAR
  • Programmatic advertising (RTB) campaigns
  • Search engine optimization (SEO) and search engine marketing (SEM)
Show full summary

Digital marketing services contract for the Fundación del Teatro Real, consisting of three lots: programmatic advertising (RTB), SEO/SEM, and paid social. Open procedure, 1-year contract, EU-funded. Total estimated value EUR 675,000.

Risks

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Contract duration: 1 year

Administrative

  • Open procedure with electronic submission required
  • All documentation in Spanish

Requirements may be incomplete.

Award Criteria

Lot 1

CPM (Cost per Thousand Impressions) up to 20 points — 20%Revenue and ROI up to 40 points — 40%Strategy and organization for opera promotion campaign up to 20 points — 20%Campaign objectives up to 20 points — 20%

Lot 2

Google Certification up to 6 points — 6%SEO annual cost per account up to 22.5 points — 22.5%SEM annual cost per account up to 22.5 points — 22.5%SEM campaign objectives up to 10 points — 10%SEM campaign organization up to 7 points — 7%SEM strategic proposal up to 8 points — 8%Strategic proposal up to 24 points — 24%

Lot 3

Price per additional campaign up to 20 points — 20%Economic offer up to 40 points — 40%Ability to run unlimited campaigns up to 10 points — 10%Paid Social strategic proposal up to 30 points — 30%

Buyer

Location

Madrid, ESP

Buyer profile

Open profile

Identifier

50335820063262

Activity

Education

Lots (3)

LOT-0001

Programmatic Advertising (RTB)

Programmatic advertising (RTB) services. Estimated value EUR 195,000.

ServicesEU fundedElectronic submission

EUR 675k

Estimated value

Location

ES300, Spain

Duration

1 YEAR

Category

Advertising campaign services

Award Criteria

Cost

Deadline

Expired Jul 15, 2026

LOT-0002

SEO and SEM (Search Engine Marketing)

SEO and SEM services. Estimated value EUR 180,000.

ServicesEU fundedElectronic submission

EUR 675k

Estimated value

Location

ES300, Spain

Duration

1 YEAR

Category

Advertising campaign services

Award Criteria

Cost

Deadline

Expired Jul 15, 2026

LOT-0003

Paid Social

Paid social media marketing services. Estimated value EUR 300,000.

ServicesEU fundedElectronic submission

EUR 675k

Estimated value

Location

ES300, Spain

Duration

1 YEAR

Category

Advertising campaign services

Award Criteria

Price

Deadline

Expired Jul 15, 2026

Procurement Details

Publication date
15 Jun 2026
Languages
Spanish

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
411910-2026

Documents (1)

Procurement document 1

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