Digital marketing services for Teatro Real Foundation
Original notice title
Spain – Advertising campaign services – Servicio de marketing digital para la Fundación del Teatro Real FSP
Opportunity Score
Why this score?
Opportunity
60 / 100
Complexity
55 / 100
Risk factors
Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...
Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Dirección General de la Fundación del Teatro Real
- Country
- Spain
- CPV
- 79341400 - Advertising campaign services
- Deadline
- Jul 15, 2026
- Estimated value
- EUR 675k
Overview
Moderate opportunityKey Facts
- EUR 675k estimated value
- Services contract
- 3 lots
- Duration 1 YEAR
- Programmatic advertising (RTB) campaigns
- Search engine optimization (SEO) and search engine marketing (SEM)
Show full summary
Digital marketing services contract for the Fundación del Teatro Real, consisting of three lots: programmatic advertising (RTB), SEO/SEM, and paid social. Open procedure, 1-year contract, EU-funded. Total estimated value EUR 675,000.
Risks
Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...
Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Contract duration: 1 year
Administrative
- Open procedure with electronic submission required
- All documentation in Spanish
Requirements may be incomplete.
Award Criteria
Lot 1
Lot 2
Lot 3
Buyer
Location
Madrid, ESP
Website
Buyer profile
Identifier
50335820063262
Activity
Education
Lots (3)
LOT-0001
Programmatic Advertising (RTB)
Programmatic advertising (RTB) services. Estimated value EUR 195,000.
EUR 675k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
CPM (Coste por Mil Impresiones) (hasta 20 puntos):.
Ingresos y ROI.
Estrategia y organización propuesta para la campaña de promoción de una ópera (hasta 20 puntos).
Objetivos de la campaña (hasta 20 puntos)..
Value note
Show original TED data
Original lot title
Lote 1.- Programática (RTB)
Original TED description
Lote 1.- Programática (RTB)
LOT-0002
SEO and SEM (Search Engine Marketing)
SEO and SEM services. Estimated value EUR 180,000.
EUR 675k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Certificación Google.
Posicionamiento web (SEO) Coste económico anual por la gestión de cada cuenta (hasta 22,5 puntos).
SEM o Coste económico anual por la gestión de cada cuenta (hasta 22,5 puntos)..
Objetivos de la campaña SEM. Hasta 10 punto.
Organización de la campaña SEM..
Propuesta estratégica SEM. Hasta 8 puntos.
Propuesta Estratégica. Hasta 24 puntos.
Value note
Show original TED data
Original lot title
Lote 2.- SEO y SEM (Search Engine Marketing)
Original TED description
Lote 2.- SEO y SEM (Search Engine Marketing)
LOT-0003
Paid Social
Paid social media marketing services. Estimated value EUR 300,000.
EUR 675k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Importe de la oferta económica por cada nueva campaña adicional (hasta 20 puntos).
Oferta económica (hasta 40 puntos).
Posibilidad de realizar campañas ilimitadas (hasta 10 puntos).
Propuesta estratégica Paid Social (hasta 30 pùntos).
Value note
Show original TED data
Original lot title
Lote 3.- Paid Social
Original TED description
Lote 3.- Paid Social
Procurement Details
- Publication date
- 15 Jun 2026
- Languages
- Spanish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 411910-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
60 / 100
Complexity
55 / 100
Risk factors
Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...
Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications