Mediabyrå
Original notice title
Sweden – Advertising and marketing services – Mediabyrå
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
30 / 100
Risk factors
Award criteria, eligibility requirements, and required documents are not specified in the notices. This creates signifi...
Structured data indicates EU-funded, but XML notice states no EU funds. This could affect regulatory requirements or co...
Submission deadline in 1 days
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- SEK 60M estimated value
- Framework procurement
- Services contract
- 1 lot
- Duration until Sep 2028
- Media agency services including target group media consumption analysis, buying and cultural habits
- Media selection, planning, and buying
Show full summary
This is an open procedure tender by Sveriges Radio AB for a framework agreement for media agency services (media planning, buying, follow-up, and monitoring) for Sveriges Radio and Berwaldhallen. The contract is for 2 years with an estimated value of 60,000,000 SEK. Only one lot is defined. Key details such as award criteria, eligibility requirements, and required documents are not specified in the provided notices. The procurement documents were not analyzed. There is an inconsistency regarding EU funding (structured data says EU-funded, XML says no EU funds). The submission deadline is 2026-08-17T22:00:00.000Z.
Risks
Award criteria, eligibility requirements, and required documents are not specified in the notices. This creates signifi...
Structured data indicates EU-funded, but XML notice states no EU funds. This could affect regulatory requirements or co...
Submission deadline in 1 days
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- 2-year framework agreement with Sveriges Radio AB
- Planned start: 2026-09-30, end: 2028-09-29
Administrative
- Electronic submission via e-Avrop
Requirements may be incomplete.
Buyer
Location
Stockholm, SWE
Identifier
556419-3232
Activity
General public services
Lots (1)
LOT-0001
Mediabyrå
Media agency services for Sveriges Radio including target group analysis, media consumption, buying habits, cultural consumption, media planning and buying, follow-up, planner service, and environmental monitoring. Also includes Berwaldhallen.
EUR 5.5M
Estimated value
Location
Duration
Category
Deadline
Award details
Upphandlingen omfattar medietjänster för Sveriges Radio och avser bl.a. målgruppers mediekonsumtion, köpvanor och kulturkonsumtion samt medieval- och planering, medieköp, uppföljning, plannertjänst och omvärldsbevakning. Upphandlingen omfattar även Berwaldhallen, som är en del av Sveriges Radio.
Value note
Show original TED data
Original TED description
Upphandlingen omfattar medietjänster för Sveriges Radio och avser bl.a. målgruppers mediekonsumtion, köpvanor och kulturkonsumtion samt medieval- och planering, medieköp, uppföljning, plannertjänst och omvärldsbevakning. Upphandlingen omfattar även Berwaldhallen, som är en del av Sveriges Radio.
Procurement Details
- Publication date
- 14 Jun 2026
- Languages
- Swedish
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 407694-2026
Documents (1)
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
30 / 100
Risk factors
Award criteria, eligibility requirements, and required documents are not specified in the notices. This creates signifi...
Structured data indicates EU-funded, but XML notice states no EU funds. This could affect regulatory requirements or co...
Submission deadline in 1 days
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications