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Belgium – Advertising and marketing services – Framework agreement full-service communications agency

VZW Vlaams Centrum voor Agro- en VisserijmarketingBrussel, BelgiumNot disclosedopen
70

Opportunity Score

Confidence: 55%

Complexity: medium

Deadline

services

Contract

Framework

Deep Portfolio Analysis

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AI Analysis Summary

Moderate opportunity

This tender from VLAM (Flanders' Agricultural Marketing Board) seeks a single full-service communications agency for a 48-month framework agreement to manage and integrate promotional campaigns for 11 agri-food sectors. The framework has a maximum value of €3,000,000. The negotiated procedure includes a call for tenders with award criteria weighted 70% quality (strategic reflection, conceptual idea, collaboration model, team) and 30% price. Submission is electronic via the e-procurement platform by 29 July 2026 at 12:00 (Brussels time). Primary language Dutch, English accepted. Only one lot is well-defined; additional lot entries in structured data are incomplete or duplicate.

Strengths

Documents available

Medium complexity

Electronic submission

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

  • Single full-service communications agency to handle all 11 sectors
  • Framework agreement for 48 months (renewable?)
  • Negotiated procedure with call for tenders

Buyer

Name

VZW Vlaams Centrum voor Agro- en Visserijmarketing

Location

Brussel, BEL

Buyer profile

Open profile

Identifier

0454423323_5703

Lots (1)

#LOT-0001Framework agreement full-service communications agency

Single framework agreement to handle all communication and advertising for 11 Vlaamse agro- and horticultural sectors, covering various campaigns (e.g., Local Cheeses, Milk, Belgian Fries Week, Organic). Aim is to transition from separate campaigns to an integrated strategy under one agency.

EUR 3,000,00079340000BEL

Procurement Details

Publication

14 Jun 2026

Deadline

Procedure

open

Contract

services

Duration

48 MONTH

Language

NLD, ENG

Publication #

406767-2026

Classification

Performance: Belgium

Documents (2)