Audience measurement and data analysis services for state websites
Original notice title
France – Data analysis services – Mesure d'audience des sites internet, sites mobiles et applications (web et mobile) de l'État, par la mise à disposition d'une solution de mesure d'audience et de système de gestion de balises labellisée SecNumCloud (lot 1), ainsi que par des prestations de conseil, d'accompagnement et d'exploitation avancée des données d'audience (lot 2).
Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
55 / 100
Risk factors
Structured data identifies SGAMI EST as lead buyer, but XML notice points to SIG. This may cause confusion in communica...
No procurement documents (e.g., DCE, DQE) were analyzed. Essential details on terms, conditions, and evaluation may be...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Tender facts
- Contracting authority
- Ministères sociaux, DFAS/DADD
- Country
- France
- CPV
- 72316000 - Data analysis services
- Deadline
- Jul 22, 2026
- Estimated value
- EUR 1.8M
Overview
Moderate opportunityKey Facts
- EUR 1.8M estimated value
- Framework procurement
- Services contract
- 2 lots
- Duration 4 YEAR
- Audience measurement for government websites and mobile apps
- Tag management system (TMS) with SecNumCloud certification (Lot 1)
Show full summary
This tender is a framework agreement for audience measurement services for French state digital platforms, divided into two lots: Lot 1 provides a SecNumCloud-certified audience measurement and tag management system; Lot 2 offers consulting and advanced data exploitation services. The open procedure has a 4-year term. The estimated total value is EUR 1,772,000 (sum of lot estimates), with framework maximums totaling EUR 3,544,000. The buyer is identified as SGAMI EST in structured data, but the XML notice indicates the Service d'information du gouvernement (SIG) as the contracting authority, creating an inconsistency. No procurement documents were analyzed; only the TED notice and structured metadata are available.
Risks
Structured data identifies SGAMI EST as lead buyer, but XML notice points to SIG. This may cause confusion in communica...
No procurement documents (e.g., DCE, DQE) were analyzed. Essential details on terms, conditions, and evaluation may be...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Framework agreement with a 4-year duration
Certifications
- SecNumCloud certification required for Lot 1 solution
Administrative
- Electronic submission required via Open portal
Requirements may be incomplete.
Award Criteria
Lot 1
Lot 2
Buyer
Location
Paris, FRA
Website
Buyer profile
Identifier
11000201100044
Activity
Defence
Lots (2)
LOT-0001
Audience measurement and tag management solution
Provision of a SecNumCloud-certified audience measurement and tag management system for government websites, mobile apps, and digital platforms (primarily .gouv.fr URLs). Includes technical support and reporting feed.
EUR 1.1M
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Critère 1 : Valeur technique 65 points
Critère 2 : Prix 35 points
Value note
Framework maximum value
Show original TED data
Original lot title
Solution de mesure d'audience et de système de gestion de balises (TMS)
Original TED description
Mise à disposition d’une solution de mesure d’audience et de système de gestion de balises « SGB » (ou Tag Management System « TMS » en anglais), labellisée SecNumCloud, pour les sites Internet, les applications mobiles et, plus largement, toute plateforme numérique mise à disposition du citoyen par l’État, accessible notamment via une URL en « .gouv.fr » (sauf exceptions, notamment certaines AAI).
LOT-0002
Consulting, support and advanced data analysis
Consulting, support, and advanced exploitation of audience measurement data for the state's digital platforms.
EUR 688k
Estimated value
Location
Duration
Category
Award Criteria
Deadline
Award details
Critère 1 : Valeur technique 65 points
Critère 2 : Prix 35 points
Value note
Framework maximum value
Show original TED data
Original lot title
Conseil, accompagnement et exploitation avancée des données de mesure d'audience
Original TED description
Ce marché a pour objet des prestations de conseil, accompagnement et exploitation avancées des données de mesure d’audience.
Procurement Details
- Publication date
- 07 Jun 2026
- Languages
- French
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 389003-2026
Documents (1)
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Opportunity Score
Why this score?
Opportunity
50 / 100
Complexity
55 / 100
Risk factors
Structured data identifies SGAMI EST as lead buyer, but XML notice points to SIG. This may cause confusion in communica...
No procurement documents (e.g., DCE, DQE) were analyzed. Essential details on terms, conditions, and evaluation may be...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications