Fast Fashion Awareness Campaign - Design, Production, Distribution and Evaluation
Original notice title
Belgium – Advertising and marketing services – het ontwikkelen en verspreiden van een sensibiliseringscampagne over fast fashion voor rekening van de FOD Volksgezondheid, Veiligheid van de Voedselketen en Leefmilieu
Opportunity Score
Why this score?
Opportunity
45 / 100
Complexity
40 / 100
Risk factors
No estimated contract value or budget is provided, making it difficult to assess financial viability and price competit...
Award criteria are not specified, leading to uncertainty about how bids will be judged.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- Services contract
- 1 lot
- Develop a strategy and creative concept for a fast fashion awareness campaign
- Develop communication materials (e.g., digital, print, video)
Show full summary
This tender by the Belgian Federal Public Service Health (SPF Santé Publique) seeks a service provider to design, produce, distribute, and evaluate a sensitization campaign on fast fashion targeting young people aged 15-25. The campaign must include strategy, creative concept, communication materials, media space purchase, and potential influencer collaborations. The tender is an open procedure with a single lot (LOT-0001) and electronic submission required by 2026-07-22. Key data is missing: estimated value, award criteria, and complete eligibility criteria. There is an inconsistency regarding EU funding: structured data indicates EU-funded, while XML notice states 'no-eu-funds'. The deadline time also differs between sources.
Risks
No estimated contract value or budget is provided, making it difficult to assess financial viability and price competit...
Award criteria are not specified, leading to uncertainty about how bids will be judged.
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Campaign must address negative consequences of fast fashion overconsumption
- Must encourage sustainable clothing behavior
- Includes media space buying and potential influencer partnerships
Requirements may be incomplete.
Buyer
Location
Sint-Joost-ten-Node, BEL
Website
Buyer profile
Identifier
0367303762_10741
Activity
General public services
Lots (1)
LOT-0001
Fast Fashion Awareness Campaign - Design, Production, Distribution and Evaluation
Development, dissemination, and evaluation of a sensitization campaign on fast fashion for the Belgian Federal Public Service Health. The campaign targets 15-25 year olds, aiming to reduce overconsumption of fast fashion and promote sustainable clothing behavior. Scope includes strategy, creative concept, communication materials, media space purchase, and influencer collaborations.
Location
Category
Deadline
Award details
Le présent marché porte sur l'élaboration, la diffusion et l'évaluation d'une campagne de sensibilisation sur la fast fashion. La campagne s’adresse aux jeunes âgés de 15 à 25 ans et vise à les sensibiliser aux conséquences négatives de la surconsommation de fast fashion et à les encourager à adopter un comportement plus durable en matière d’habillement. Il s'agit notamment d'élaborer une stratégie, un concept créatif, de développer du matériel de communication, d'assurer la diffusion de ce matériel et de procéder à une évaluation. L'achat d'espaces médiatiques et les éventuelles collaborations avec des partenaires (par exemple avec des influenceurs) doivent être inclus dans l'offre.
Value note
Show original TED data
Original lot title
DGEM/DPPC/AC/26012 - 1
Original TED description
Le présent marché porte sur l'élaboration, la diffusion et l'évaluation d'une campagne de sensibilisation sur la fast fashion. La campagne s’adresse aux jeunes âgés de 15 à 25 ans et vise à les sensibiliser aux conséquences négatives de la surconsommation de fast fashion et à les encourager à adopter un comportement plus durable en matière d’habillement. Il s'agit notamment d'élaborer une stratégie, un concept créatif, de développer du matériel de communication, d'assurer la diffusion de ce matériel et de procéder à une évaluation. L'achat d'espaces médiatiques et les éventuelles collaborations avec des partenaires (par exemple avec des influenceurs) doivent être inclus dans l'offre.
Procurement Details
- Publication date
- 03 Jun 2026
- Languages
- Dutch
Reference metadata
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 383483-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
45 / 100
Complexity
40 / 100
Risk factors
No estimated contract value or budget is provided, making it difficult to assess financial viability and price competit...
Award criteria are not specified, leading to uncertainty about how bids will be judged.
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications