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Campaign Services

Ministerie van Algemene Zaken·Den Haag, Netherlands·EUR 52M·Expired · Jun 15, 2026·Restricted·Services·Framework
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High valueStructured notice only
Original notice title

Netherlands – Advertising campaign services – Campagnedienstverlening

55/100

Opportunity Score

Needs reviewMedium complexity
ServicesFrameworkExpired
Why this score?

Opportunity

55 / 100

Complexity

65 / 100

Risk factors

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • EUR 52M estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration 72 MONTH
  • Development, realization, and continuous optimization of cross-medial campaigns for the Dutch central government.
  • Focus on strategy, creativity, and project management based on policy, communication objectives, and target group insights.
Show full summary

This tender by the Dutch Ministry of General Affairs seeks a full-service campaign agency for a 6-year framework agreement (maximum 6 years, fixed 4 years with unilateral termination option). The restricted procedure aims to select up to 8 candidates for the second phase. The framework covers cross-medial campaign development, realization, and optimization for central government campaigns. Estimated value is €52M (excl. VAT) with a maximum contract value of €70M (excl. VAT). Only one lot is defined. Award criteria are quality (80%) and price (20%), but detailed sub-criteria will be determined after the selection phase. The notice is in Dutch; no procurement documents were analyzed beyond the TED XML.

Risks

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Technical

  • Full-service campaign capabilities covering strategy, creation, and project management.
  • Ability to deliver cross-medial campaigns with a strong focus on effectiveness.
  • Capacity to work with multiple sub-contracting authorities under the framework.

Requirements may be incomplete.

Award Criteria

Lot 1

Quality (80%) – detailed sub-criteria TBD after selection. — 80%Price (20%) – detailed sub-criteria TBD after selection. — 20%

Buyer

Location

Den Haag, NLD

Identifier

262176594

Activity

General public services

Lots (1)

LOT-0000

Campaign Services

Full-service campaign services for the Dutch central government, including strategy, creation, project management, and cross-medial campaign execution. The framework covers multiple sub-contracting authorities (Nadere opdrachtgevers) in a political-administrative context.

ServicesFrameworkEU fundedElectronic submission

EUR 52M

Estimated value

Location

Netherlands

Duration

72 MONTH

Category

Advertising campaign services

Award Criteria

Best price-quality ratio

Deadline

Expired Jun 15, 2026

Procurement Details

Publication date
31 May 2026
Languages
Dutch

Reference metadata

Legal basis
32014L0024

Reference IDs

Tender ID
370848-2026

Documents (1)

Procurement document 1

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