Germany – Advertising and marketing services – Rahmenvereinbarung Performance Marketing Agentur
Opportunity Score
Confidence: 50%
Complexity: medium
1 days
Deadline
services
Contract
Deep Portfolio Analysis
- Company fit score
- Missing certificates
- Eligibility blockers
- Bid / No-Bid recommendation
AI Analysis Summary
The Deutsches Rotes Kreuz (DRK) is seeking a performance marketing agency for a framework agreement to plan, manage, and analyze lead and conversion campaigns. The tender is open to agencies with expertise in data-driven performance marketing across B2C and B2B. The contract is for 24 months with two possible extensions of 12 months each, up to a maximum of 48 months. The estimated value is €810,000, with a framework maximum of €1,410,000. Submission is electronic via the DTVP platform, with a deadline of 16 June 2026. The notice was corrected, extending the deadline from 9 June.
Strengths
Documents available
Open procedure
Medium complexity
Risks
Submission deadline in 1 days
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
- Agency must have official platform partnerships (e.g., Google Premier Partner, Meta Business Partner)
- Certified staff (Google Ads, Facebook Blueprint)
- At least 3 comparable references with annual media volume ≥ €100k
Award Criteria
Honorar
Der Bieter gibt im Preisblatt einen Agentursatz in Prozent (%) an, der auf das vom Auftraggeber prognostizierte Mediabudget angewendet wird. Das hieraus resultierende Agenturhonorar für die Kampagnenleistung ergibt sich aus der Multiplikation des angegebenen Prozentsatzes mit dem prognostizierten Mediabudget.
| Criterion | Type |
|---|---|
Honorar Der Bieter gibt im Preisblatt einen Agentursatz in Prozent (%) an, der auf das vom Auftraggeber prognostizierte Mediabudget angewendet wird. Das hieraus resultierende Agenturhonorar für die Kampagnenleistung ergibt sich aus der Multiplikation des angegebenen Prozentsatzes mit dem prognostizierten Mediabudget. | Cost |
Buyer
Name
Deutsches Rotes Kreuz e.V. Generalsekretariat
Location
Berlin, DEU
Website
Identifier
DE 122123471
Lots (1)
Framework agreement for performance marketing services including planning, management, and analysis of lead and conversion campaigns across multiple channels (Google Ads, DV360, LinkedIn, Meta, TikTok). Focus on donor acquisition, activation, and lifetime value maximization.
Procurement Details
Publication
27 May 2026
Deadline
16 Jun 2026, 11:00
Procedure
open
Contract
services
Duration
24 MONTH
Language
DEU
Publication #
366806-2026
Classification
Performance: Germany
Documents (2)
Opportunity Score
Confidence: 50%
Complexity: medium
1 days
Deadline
services
Contract
Deep Portfolio Analysis
- Company fit score
- Missing certificates
- Eligibility blockers
- Bid / No-Bid recommendation