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France – Advertising campaign services – Conception, mise en œuvre et pilotage d'une stratégie de communication pour la gamme cosmétique Dax et Terra

Ville de DaxDax cedex, FranceNot disclosedrestricted
70

Opportunity Score

Confidence: 80%

Complexity: medium

Deadline

services

Contract

SME suitableFramework

Deep Portfolio Analysis

  • Company fit score
  • Missing certificates
  • Eligibility blockers
  • Bid / No-Bid recommendation
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AI Analysis Summary

Strong opportunity

Restricted procedure for a communication strategy framework agreement for the Dax and Terra cosmetic line, managed by the city of Dax. Single lot, framework maximum €360,000 HT over up to 4 years (initial 3 + 1 optional renewal). Two-phase process: candidature (deadline 3 June 2026) limited to 5 candidates, then invitation to tender for the selected. Award based 40% price and 60% qualitative criteria. SME-suitable, mandatory environmental performance conditions.

Strengths

Documents available

Medium complexity

SME suitable

Risks

Restricted procedure — pre-qualification required

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

  • Restricted procedure with two phases: candidature then invitation to tender
  • Candidature deadline: 2026-06-03 12:00 (Paris time) – only the first phase deadline known
  • Language of procedure: French only

Buyer

Name

Ville de Dax

Location

Dax cedex, FRA

Website

www.dax.fr

Buyer profile

Open profile

Identifier

214 000 887 00577

Lots (1)

#LOT-0001Conception, mise en œuvre et pilotage d'une stratégie de communication pour la gamme cosmétique Dax et Terra

Design, implementation and management of a 360° communication strategy for the Dax and Terra cosmetic line, including three main phases (strategy development, deployment, consolidation/performance) and a framework part covering website management, social media, brand content, sales support, influence, SEO. Single operator, mixed contract (ordinary market + framework with purchase orders).

79341400FRA

Procurement Details

Publication

29 Apr 2026

Deadline

Procedure

restricted

Contract

services

Duration

4 YEAR

Language

FRA

Publication #

297023-2026

Classification

Performance: France

Documents (2)