CREATIVIDAD, PLANIFICACIÓN Y EJECUCIÓN DE CAMPAÑAS DE PUBLICIDAD NACIONALES E INTERNACIONALES, ASÍ COMO LA MEDICIÓN DE SU IMPACTO EN TÉRMINOS DE INVERSIÓN (ROI), EL MARCO DE LA PROMOCIÓN TURÍSTICA
4 suppliers awarded•5 lots awarded•€31.49M awarded
Buyer: Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A. / Málaga, Spain
Awarded value
€31.49M
Estimated value
€32.00M
Awarded at 98% of estimated value
Award date
Aug 10, 2023
Winners
4
Lots awarded
5
Award values
Notice total
€31.49M
Sum of lot awards
€32.00M
TED notice total and lot-level values do not exactly match.
Winners
Madrid, ESP
€14.8M This contract
2 award notices•3 awarded lots•€15.16M total
Madrid, ESP
€12.5M This contract
2 award notices•2 awarded lots•€12.85M total
MADRID, ESP
€4.6M This contract
1 award notice•1 awarded lot•€4.63M total
Madrid, ESP
€80,000 This contract
1 award notice•1 awarded lot•€80,000 total
Lots awarded
| Lot | Title | Winner | Award value | Main CPV |
|---|---|---|---|---|
| LOT-0002 | UNIVERSAL MCCANN, S.A. | €12.5M | Advertising services (79341000) | |
| LOT-0003 | PROXIMIA HAVAS S.L. | €7.4M | Advertising services (79341000) | |
| LOT-0004 | PROXIMIA HAVAS S.L. | €7.4M | Advertising services (79341000) | |
| LOT-0001 | Ogilvy & Mather Publicidad Madrid, S.A.U | €4.6M | Advertising services (79341000) | |
| LOT-0005 | Omnicom Media Group, S.L. | €80,000 | Economic research services (79311400) |