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Tourismus Marketing GmbH Baden-Württemberg - Vergabe einer Rahmenvereinbarung für Agenturleistungen für digitales Marketing im Verhandlungsverfahren mit Teilnahmewettbewerb nach VgV

Tourismus Marketing GmbH Baden-Württemberg·Stuttgart, Germany·Expired · Jul 23, 2026·Neg W Call·Services·Framework
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Originaltitel der Bekanntmachung

Germany – Advertising and marketing services – Tourismus Marketing GmbH Baden-Württemberg - Vergabe einer Rahmenvereinbarung für Agenturleistungen für digitales Marketing im Verhandlungsverfahren mit Teilnahmewettbewerb nach VgV

70/100

Opportunity Score

Needs reviewMedium complexity
ServicesFrameworkExpired
Warum diese Bewertung?

Chance

70 / 100

Komplexität

65 / 100

Risikofaktoren

High competition for a limited number of shortlisted positions (3-5). Reference evaluation heavily weighted (max 45 poi...

Framework agreement without guaranteed minimum expenditure; actual revenue depends on call-offs. Initial budget is only...

Tiefe Portfolioanalyse

Tiefe Analyse der Unternehmenspassung

Verwendet:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Überblick

Moderate opportunity

Wichtige Fakten

  • Framework procurement
  • Services contract
  • 1 lot
  • Duration until Dec 2028
  • Strategic digital marketing consulting (workshops, trend reports, training)
  • Digital marketing campaign planning, production, and reporting including web analytics
Vollständige Zusammenfassung anzeigen

This tender is a negotiated procedure with competition for a framework agreement for digital marketing agency services for the tourism marketing company of Baden-Württemberg (TMBW). The contract covers strategic advisory, digital campaigns, website, social media, and newsletter orchestration. The framework has a maximum annual budget of €500,000 net (first year initial budget ca. €150,000 net) and an initial term of 2 years with two unilateral 1-year extension options. Place of performance is Stuttgart, Germany. Only one lot is defined. Eligibility requires an average annual turnover of €250,000 net over the last three years, professional liability insurance, and two specific references in tourism digital marketing. Award criteria are 30% price and 70% quality (innovation, logic/plausibility, scalability, profile). The deadline for participation applications is 23 July 2026. A limited number of 3 to 5 candidates will be invited to negotiate.

Risiken

High competition for a limited number of shortlisted positions (3-5). Reference evaluation heavily weighted (max 45 poi...

Framework agreement without guaranteed minimum expenditure; actual revenue depends on call-offs. Initial budget is only...

Analyse kann unvollständig sein

Nur ein Teil der Vergabeunterlagen wurde analysiert. Weitere Anforderungen, Zertifikate oder Einreichungsdokumente können in den übrigen Unterlagen enthalten sein.

Wichtige Anforderungen

Technical

  • Framework agreement for digital marketing services, no guaranteed minimum volume
  • Initial term: 2 years (expected start 1 January 2027, end 31 December 2028)
  • Two unilateral 1-year extension options for the buyer

Zuschlagskriterien

Lot 1

Price – 30% weight, details provided later. — 30%Innovation (novelty considering trends) – 15% weight. — 15%Logic and plausibility of analysis and derived action recommendations including budget distribution – 35% weight. — 35%Scalability (concept for extension to further partners) – 10% weight. — 10%Profile / Additional services – 10% weight. — 10%

Auftraggeber

Ort

Stuttgart, DEU

Kennung

DE154755718

Tätigkeit

Recreation, culture and religion

Lose (1)

LOT-0001

Tourismus Marketing GmbH Baden-Württemberg - Vergabe einer Rahmenvereinbarung für Agenturleistungen für digitales Marketing im Verhandlungsverfahren mit Teilnahmewettbewerb nach VgV

Full scope of digital marketing agency services including strategic consulting, campaign planning and execution, website, social media, newsletter, and analytics. The framework has a maximum annual value of €500,000 net, with an initial budget of ca. €150,000 net for the first year. Initial term 2 years (2027-2028) with two optional 1-year extensions.

ServicesFrameworkEU fundedElectronic submissionSME suitable

Ort

Stuttgart, Germany

Dauer

Dec 2026 - Dec 2028

Kategorie

Advertising and marketing services

Zuschlagskriterien

Price

Frist

Expired Jul 23, 2026

Vergabedetails

Veröffentlichungsdatum
06 Jul 2026
Sprachen
German

Referenzmetadaten

Rechtsgrundlage
32014L0024

Referenz-IDs

Ausschreibungs-ID
466966-2026

Dokumente (2)

Vergabedokument 1Einreichungsportal 1

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