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Digital marketing services for Teatro Real Foundation

Dirección General de la Fundación del Teatro Real·Madrid, Spain·EUR 675k·Expired · Jul 15, 2026·Open·Services
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Originaltitel der Bekanntmachung

Spain – Advertising campaign services – Servicio de marketing digital para la Fundación del Teatro Real FSP

60/100

Opportunity Score

Needs reviewMedium complexity
ServicesExpired
Warum diese Bewertung?

Chance

60 / 100

Komplexität

55 / 100

Risikofaktoren

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

Tiefe Portfolioanalyse

Tiefe Analyse der Unternehmenspassung

Verwendet:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Eckdaten der Ausschreibung

Öffentlicher Auftraggeber
Dirección General de la Fundación del Teatro Real
Land
Spanien
CPV
79341400 - Advertising campaign services
Frist
Jul 15, 2026
Geschätzter Wert
EUR 675k

Überblick

Moderate opportunity

Wichtige Fakten

  • EUR 675k estimated value
  • Services contract
  • 3 lots
  • Duration 1 YEAR
  • Programmatic advertising (RTB) campaigns
  • Search engine optimization (SEO) and search engine marketing (SEM)
Vollständige Zusammenfassung anzeigen

Digital marketing services contract for the Fundación del Teatro Real, consisting of three lots: programmatic advertising (RTB), SEO/SEM, and paid social. Open procedure, 1-year contract, EU-funded. Total estimated value EUR 675,000.

Risiken

Only 30 days from publication (June 15) to deadline (July 15) to prepare detailed technical proposals and gather requir...

Full procurement documents (e.g., terms of reference, technical specifications) were not analyzed; critical details may...

Analyse kann unvollständig sein

Nur ein Teil der Vergabeunterlagen wurde analysiert. Weitere Anforderungen, Zertifikate oder Einreichungsdokumente können in den übrigen Unterlagen enthalten sein.

Wichtige Anforderungen

Technical

  • Contract duration: 1 year

Administrative

  • Open procedure with electronic submission required
  • All documentation in Spanish

Anforderungen können unvollständig sein.

Zuschlagskriterien

Lot 1

CPM (Cost per Thousand Impressions) up to 20 points — 20%Revenue and ROI up to 40 points — 40%Strategy and organization for opera promotion campaign up to 20 points — 20%Campaign objectives up to 20 points — 20%

Lot 2

Google Certification up to 6 points — 6%SEO annual cost per account up to 22.5 points — 22.5%SEM annual cost per account up to 22.5 points — 22.5%SEM campaign objectives up to 10 points — 10%SEM campaign organization up to 7 points — 7%SEM strategic proposal up to 8 points — 8%Strategic proposal up to 24 points — 24%

Lot 3

Price per additional campaign up to 20 points — 20%Economic offer up to 40 points — 40%Ability to run unlimited campaigns up to 10 points — 10%Paid Social strategic proposal up to 30 points — 30%

Auftraggeber

Ort

Madrid, ESP

Auftraggeberprofil

Profil öffnen

Kennung

50335820063262

Tätigkeit

Education

Lose (3)

LOT-0001

Programmatic Advertising (RTB)

Programmatic advertising (RTB) services. Estimated value EUR 195,000.

ServicesEU fundedElectronic submission

EUR 675k

Geschätzter Wert

Ort

ES300, Spain

Dauer

1 YEAR

Kategorie

Advertising campaign services

Zuschlagskriterien

Cost

Frist

Expired Jul 15, 2026

LOT-0002

SEO and SEM (Search Engine Marketing)

SEO and SEM services. Estimated value EUR 180,000.

ServicesEU fundedElectronic submission

EUR 675k

Geschätzter Wert

Ort

ES300, Spain

Dauer

1 YEAR

Kategorie

Advertising campaign services

Zuschlagskriterien

Cost

Frist

Expired Jul 15, 2026

LOT-0003

Paid Social

Paid social media marketing services. Estimated value EUR 300,000.

ServicesEU fundedElectronic submission

EUR 675k

Geschätzter Wert

Ort

ES300, Spain

Dauer

1 YEAR

Kategorie

Advertising campaign services

Zuschlagskriterien

Price

Frist

Expired Jul 15, 2026

Vergabedetails

Veröffentlichungsdatum
15 Jun 2026
Sprachen
Spanish

Referenzmetadaten

Rechtsgrundlage
32014L0024

Referenz-IDs

Ausschreibungs-ID
411910-2026

Dokumente (1)

Vergabedokument 1

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