Germany – Advertising and marketing services – Markenstrategie, Kommunikation und Website (07/MA/2026)
Opportunity Score
Confidence: 60%
Complexity: high
—
Deadline
services
Contract
Deep Portfolio Analysis
- Company fit score
- Missing certificates
- Eligibility blockers
- Bid / No-Bid recommendation
AI Analysis Summary
IKK classic issues a framework agreement tender for marketing and communication services across three lots: strategy/communication, social media, and website/development. The negotiated procedure with call for competition is open only to German-speaking bidders. No estimated value is provided; the framework has no guaranteed volume. The contract runs from July 2027 to June 2030 with possible extensions to 2033. Award criteria are 70% quality and 30% price.
Strengths
Documents available
SME suitable
Electronic submission
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
- Bidders can apply for up to 3 lots; maximum 3 lots can be awarded
- German language only for submissions and communication
- No variants allowed
Award Criteria
Qualitätskriterium
Qualität Leistungskonzepte
| Criterion | Type |
|---|---|
Qualitätskriterium Qualität Leistungskonzepte | Quality |
Buyer
Name
IKK classic
Location
Erfurt, DEU
Website
Buyer profile
Identifier
8060
Lots (3)
Strategic consulting, conception, execution, and monitoring of cross-channel communication measures, including PR, crisis communication, and reputation management. No guaranteed minimum volume; maximum 50% above estimates.
Social media strategy, organic and paid content, community management, monitoring, and reporting across central channels. No guaranteed minimum volume; maximum 50% above estimates.
Technical support for external communication channels including website, newsletter, and social media. No guaranteed minimum volume; maximum 50% above estimates.
Procurement Details
Publication
14 Jun 2026
Deadline
—
Procedure
open
Contract
services
Language
DEU
Publication #
408488-2026
Classification
Performance: Germany
Documents (2)
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Opportunity Score
Confidence: 60%
Complexity: high
—
Deadline
services
Contract
Deep Portfolio Analysis
- Company fit score
- Missing certificates
- Eligibility blockers
- Bid / No-Bid recommendation