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Campaign Services

Ministerie van Algemene Zaken·Den Haag, Netherlands·EUR 52M·Expired · Jun 15, 2026·Restricted·Services·Framework
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High valueStructured notice only
Originaltitel der Bekanntmachung

Netherlands – Advertising campaign services – Campagnedienstverlening

55/100

Opportunity Score

Needs reviewMedium complexity
ServicesFrameworkExpired
Warum diese Bewertung?

Chance

55 / 100

Komplexität

65 / 100

Risikofaktoren

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

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Eckdaten der Ausschreibung

Öffentlicher Auftraggeber
Ministerie van Algemene Zaken
Land
Niederlande
CPV
79341400 - Advertising campaign services +2 weitere
Frist
Jun 15, 2026
Geschätzter Wert
EUR 52M

Überblick

Moderate opportunity

Wichtige Fakten

  • EUR 52M estimated value
  • Framework procurement
  • Services contract
  • 1 lot
  • Duration 72 MONTH
  • Development, realization, and continuous optimization of cross-medial campaigns for the Dutch central government.
  • Focus on strategy, creativity, and project management based on policy, communication objectives, and target group insights.
Vollständige Zusammenfassung anzeigen

This tender by the Dutch Ministry of General Affairs seeks a full-service campaign agency for a 6-year framework agreement (maximum 6 years, fixed 4 years with unilateral termination option). The restricted procedure aims to select up to 8 candidates for the second phase. The framework covers cross-medial campaign development, realization, and optimization for central government campaigns. Estimated value is €52M (excl. VAT) with a maximum contract value of €70M (excl. VAT). Only one lot is defined. Award criteria are quality (80%) and price (20%), but detailed sub-criteria will be determined after the selection phase. The notice is in Dutch; no procurement documents were analyzed beyond the TED XML.

Risiken

Critical procurement documents (selection document, descriptive document) were not analyzed; full requirements, eligibi...

Award sub-criteria will only be defined after selection, making it difficult to prepare a winning bid.

Restricted procedure — pre-qualification required

Analyse kann unvollständig sein

Nur ein Teil der Vergabeunterlagen wurde analysiert. Weitere Anforderungen, Zertifikate oder Einreichungsdokumente können in den übrigen Unterlagen enthalten sein.

Wichtige Anforderungen

Technical

  • Full-service campaign capabilities covering strategy, creation, and project management.
  • Ability to deliver cross-medial campaigns with a strong focus on effectiveness.
  • Capacity to work with multiple sub-contracting authorities under the framework.

Anforderungen können unvollständig sein.

Zuschlagskriterien

Lot 1

Quality (80%) – detailed sub-criteria TBD after selection. — 80%Price (20%) – detailed sub-criteria TBD after selection. — 20%

Auftraggeber

Ort

Den Haag, NLD

Kennung

262176594

Tätigkeit

General public services

Lose (1)

LOT-0000

Campaign Services

Full-service campaign services for the Dutch central government, including strategy, creation, project management, and cross-medial campaign execution. The framework covers multiple sub-contracting authorities (Nadere opdrachtgevers) in a political-administrative context.

ServicesFrameworkEU fundedElectronic submission

EUR 52M

Geschätzter Wert

Ort

Netherlands

Dauer

72 MONTH

Kategorie

Advertising campaign services

Zuschlagskriterien

Best price-quality ratio

Frist

Expired Jun 15, 2026

Vergabedetails

Veröffentlichungsdatum
31 May 2026
Sprachen
Dutch

Referenzmetadaten

Rechtsgrundlage
32014L0024

Referenz-IDs

Ausschreibungs-ID
370848-2026

Dokumente (1)

Vergabedokument 1

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