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Italy – Market research services – Procedura aperta sopra soglia comunitaria, ai sensi dell'art. 71 del d.lgs. n. 36/2023, articolata in n. 2 lotti, per l'affidamento dei servizi di analisi e monitoraggio sulla rappresentazione della figura femminile nella programmazione Rai.

RAI - Radiotelevisione Italiana S.p.A. - A/ESE/EDIROMA (RM), ItalyEUR 699,000 / ~EUR 699,0005 days leftopen
75

Opportunity Score

Confidence: 70%

Complexity: medium

5 days

Deadline

services

Contract

Deep Portfolio Analysis

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AI Analysis Summary

Strong opportunity

Open tender by RAI (Italy) for market research services monitoring female representation in TV programming, divided into two lots. Lot 1: continuous qualitative-quantitative content analysis of Rai1, Rai2, Rai3 (manual, expert-based). Lot 2: annual qualitative-quantitative population survey on perceptions of female representation, pluralism, DE&I, hate speech. Base duration 24 months (2027-2028) with option to extend 12 months (2029). Maximum overall value EUR 699,000 net of VAT. Submission via e-procurement platform by 2026-06-22 13:00 UTC. Awarded on best price-quality ratio (90% quality, 10% price) with minimum quality threshold of 45/90.

Strengths

Documents available

Open procedure

Medium complexity

Risks

Submission deadline in 5 days

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

  • Manual content analysis by expert researchers (no automated tools allowed for Lot 1).
  • Lot 1: At least one similar service in last 10 years: analysis/monitoring of TV programming based on textual/contextual examination by expert researchers, related to at least one of the themes (female representation, pluralism, etc.).
  • Lot 2: At least one qualitative and/or quantitative research on TV programming based on audience surveys, related to at least one of the themes.

Buyer

Name

RAI - Radiotelevisione Italiana S.p.A. - A/ESE/EDI

Location

ROMA (RM), ITA

Website

www.rai.it

Buyer profile

Open profile

Identifier

06382641006

Lots (2)

#LOT-0001Servizio di monitoraggio mediante ricerca quali-quantitativa continuativa, basata sull'analisi dei contenuti, su un campione rappresentativo della programmazione delle tre reti tv generaliste (Rai1, Rai2 e Rai3)

Continuous monitoring of Rai generalist channels by expert researchers (manual content analysis). Includes periodic reporting (monthly, quarterly, annual), desk research on international best practices, and optional training for Rai staff. No subcontracting allowed.

EUR 495,00079310000ITA
#LOT-0002Servizio di monitoraggio mediante ricerca quali-quantitativa annuale su percezioni e aspettative relative a rappresentazione femminile, pluralismo, coesione sociale, DE&I, hate speech e ruolo dei media, con focus sull'offerta Rai

Annual population survey using focus groups (qualitative) and interviews (quantitative) to measure perceptions on female representation, pluralism, social cohesion, DE&I, and hate speech, with focus on Rai offering. Subcontracting allowed.

EUR 204,00079310000ITA

Procurement Details

Publication

17 May 2026

Deadline

22 Jun 2026, 13:00

Procedure

open

Contract

services

Duration

36 MONTH

Language

ITA

Publication #

335631-2026

Classification

Performance: Italy

Documents (2)

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